Overview
Week 7:
Create two products: two communication plans, one for each market with financial analysis. Remember, Paris is a market. France is the country. Spain is a country. Barcelona is a market. You are investigating two international markets and will recommend one to the company leadership.
The communication plans should include organizational goals and objectives, publics, core messages, and communication strategies and tactics. Put the tactics into a 12-month timeline. This is what you plan to do each month.
You'll then assess the financial health of your client by looking up their balance sheet, cash flow statement, and income statement (or profit and loss statement). If they're not a publicly traded company, use what you can find, including perhaps a similar company's financial data. You'll then analyze that data to estimate the costs and benefits of operating in the countries.
Don't forget to post your work in Project 3 Discussions to give and receive input from classmates.
- Week 7: Project 3 Steps 3–4
- Milestone Optional Ungraded Submission.
- Step 3: Consider Publics, Messages, Strategies, Tactics (Submission