Project 4 Week 9

Overview

• Begin Project 4 (steps 1-2)
• Step 1: Update Your Tactics and Timeline (Submission)
  • Optional for feedback only. Submit Part 1 (Milestone) of Project 4 in step 1 Due by Tuesday, September 9. Late Milestones will not be reviewed.
  • incorporate feedback; resubmit if necessary, per faculty directions.
  • Make sure you view Sample Communications Team Timeline for Entry Into Istanbul, With Budget Notes Once you have a sense of the scope and level of detail expected of you, go over the communications plan you drafted for your recommended market. The PESO model in the Project 4 Step 1 readings might help you think of additional needs.
  • Step 2: Draft Your Campaign Budget
  • First, learn about creating a communications campaign budget . Also review entering a new market: tactical and budgetary considerations to identify what will cost money and how to assess the amount. Use a spreadsheet or table to (1) identify what will cost money and (2) research the costs.