Say you have been tasked with writing an appeal for donations to your local food bank to three different audiences: local employers, local employees, and grocery store owners. How might you tailor your message to each audience?
Target audiences share common characteristics that influence their expectations. Understanding these characteristics and expectations can help you customize your message for the specific audience, improving its reception and effectiveness.
For this Assignment, you write the content for your Support Us or Donate page on your website.
Resources
Be sure to review the Learning Resources before completing this activity. Click the weekly resources link to access the resources.
WEEKLY RESOURCES
To prepare for this Assignment:
- Read the Communication Program Professional Writing Guidelines Download Communication Program Professional Writing Guidelines.
- Review the chapter “Getting to Know Your Audience.”
- Read the article “10 Effective Tips to Reach Your Audience Through Writing” in this week’s Learning Resources.
- Research the audience you are trying to reach with your website.
- Remember that you are not actually soliciting people for money. This is a classroom activity and should not be used to solicit.
By Day 7
Write a 1- to 2-page paper that addresses the following in two parts:
Part A:
- Who is your target audience?
- What are the specific characteristics of this audience?
- How will you address diverse groups within your target audience?
Part B:
Based on what you wrote above, at the end of your paper, include the content for your website’s Support Us or Donate page. This should include the following:
- An explanation of why your cause is important. This should be written with your audience in mind.
- What can people do to get involved? Include a paragraph on how to donate, how to volunteer, and how individuals can help. Address obstacles to each in your writing.
Submit your Word document to the Assignment area. In Week 6, you will add this content to your website.
Refer to the Week 2 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.
Submission information
Before submitting your final assignment, you can check your draft for authenticity. To check your draft, access the Turnitin Drafts from the Start Here area.
- To submit your completed assignment, save your Assignment as WK2Assgn_LastName_Firstinitial
- Then, click on Start Assignment near the top of the page.
- Next, click on Upload File and select Submit Assignment for review.
Rubric
COMM_2005_Week2_Assignment_Rubric
| Criteria | Ratings | Pts |
|---|---|---|
This criterion is linked to a Learning OutcomeAssignment contains a description of the target audience and how to address diverse groups within the target audience. | 25 to >21.0 pts(Exceeds expectations)This component is fully addressed and logically presented.21 to >17.0 ptsProficient (Meets expectations)This component is addressed. Further development would strengthen this component. 17 to >0 ptsDeveloping (Does not fully meet expectations)This component is not present or not clearly addressed. | 25 pts |
This criterion is linked to a Learning OutcomeAssignment contains an explanation of the importance of the cause to the audience. In addition, a paragraph describing how the audience can become involved addressing possible obstacles for involvement is included. | 20 to >17.0 pts(Exceeds expectations)This component is fully addressed and logically presented.17 to >13.0 ptsProficient (Meets expectations)This component is addressed. Further development would strengthen this component. 13 to >0 ptsDeveloping (Does not fully meet expectations)This component is not present or not clearly addressed. | 20 pts |
This criterion is linked to a Learning OutcomeFormat and writing | 10 to >8.0 pts(Exceeds expectations)Any spelling, grammar, and/or punctuation deviations from Standard Academic English are minor and do not affect clear communication. Work includes more than one explicit mention of concepts or ideas from the required sources and an effort to cite the original source was made, if specified by the assignment/discussion’s directions.8 to >6.0 ptsProficient (Meets expectations)Submission contains few spelling, grammar, and/or punctuation deviations from Standard Academic English OR these deviations do not affect clear communication. Work includes at least one explicit mention of a concept or idea from the required sources, if specified by the assignment/discussion’s directions, and a clear attempt at citing the source has been made. 6 to >0 ptsDeveloping (Does not fully meet expectations)There are multiple spelling, grammar, and/or punctuation deviations from Standard Academic English that affect clear communication. Work does not include any explicit mention of concepts or ideas from the required sources OR it includes one or more explicit mention of a concept or idea from the required sources, if specified by the assignment/discussion’s directions, but without any attempt at citing the source. | 10 pts |
This criterion is linked to a Learning OutcomeTimeliness | 5 to >4.0 pts(Exceeds expectations)Assignment is submitted according to posted due dates and times or late with prior consent from instructor.4 to >2.0 ptsProficient (Meets expectations)Assignment is submitted within the allowed time. 2 to >0 ptsDeveloping (Does not fully meet expectations)Assignment is not submitted on time. | 5 pts |
Total Points: 60