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Communications · Studypool

Communications Question

Overview

Word count: 150 minimum

Using Google or the GCC Library Guide for Primary Sources onlineLinks to an external site., find an advertisement online from the 1920s/Jazz Age for a pop culture-related good, service, or experience (such as toys, fashion, entertainment, music, sports equipment or event, etc.) and an advertisement for the same good/service/experience today (so, for example, if you choose an ad for a toy from the 1920s, then also choose an ad for a toy from the 2020s).

Write a short essay comparing and contrasting these ads, what's being advertised, how it's being advertised, to whom you think it's being advertised. What’s changed? What’s the same? How has the message or type of image used changed (or not) over time? Keeping in mind topics and concepts from class materials (e.g. class, "democracy of desire," race, gender, globalization/diffusion, advertising's emotional appeal, high culture, nativism, popular culture, counter-culture, etc.), are there differences or similarities in the intended audiences that are targeted?

Copy both ads onto your Word doc that you submit. To submit, click on the "Start Assignment" button in red on the upper right. Please take a look at the rubric!