Overview
the instructions - https://youtu.be/cHQEUk1Y7R8
Everything else needed:
https://youtu.be/LMtWDuV5QbM
https://youtu.be/6sztoHlGEaM
https://youtu.be/lbEfCAdw3EE
https://youtu.be/Ey2A9B8uZcc
You will break down your speech into the following parts:
I. Introduction
A. Attention Gainer (Source cite?)
B. Significance/interest (Source cite)
C. Thesis
D. Preview
II. Body
A. Pt. 1 Claim + support (Source cites) Transition
B. Pt. 2 Claim + support (Source cites) Transition
C. Pt. 3 Claim + support (Source cites)
III. Conclusion
A. Review
B. Restate thesis
C. Leave us with something to think about and/or tie into attention gainer
LEARNING OBJECTIVES
1 Understand what style is.
2 Know which academic disciplines you are more likely to use, American Psychological Association (APA) versus Modern Language Association (MLA) style.
3 Cite sources using the sixth edition of the American Psychological Association’s Style Manual.
4 Cite sources using the seventh edition of the Modern Language Association’s Style Manual.
5 Explain the steps for citing sources within a speech.
6 Differentiate between direct quotations and paraphrases of information within a speech.
7 Understand how to use sources ethically in a speech.
8 Explain twelve strategies for avoiding plagiarism.
By this point you’re probably exhausted after looking at countless sources, but there’s still a lot of work that needs to be done. Most public speaking teachers will require you to turn in either a bibliography or a reference page with your speeches. In this section, we’re going to explore how to properly cite your sources for a Modern Language Association (MLA) list of works cited or an American Psychological Association (APA) reference list. We’re also going to discuss plagiarism and how to avoid it.
Why Citing Is Important
Citing is important because it enables readers to see where you found information cited within a speech, article, or book. Furthermore, not citing information properly is considered plagiarism, so ethically we want to make sure that we give credit to the authors we use in a speech. While there are numerous citation styles to choose from, the two most common style choices for public speaking are APA and MLA.
APA versus MLA Source Citations
Style refers to those components or features of a literary composition or oral presentation that have to do with the form of expression rather than the content expressed (e.g., language, punctuation, parenthetical citations, and endnotes). The APA and the MLA have created the two most commonly used style guides in academia today. Generally speaking, scholars in the various social science fields (e.g., psychology, human communication, business) are more likely to use APA style, and scholars in the various humanities fields (e.g., English, philosophy, rhetoric) are more likely to use MLA style. The two styles are quite different from each other, so learning them does take time.
APA Citations
The first common reference style your teacher may ask for is APA. As of July 2009, the American Psychological Association published the sixth edition of the Publication Manual of the American Psychological Association(http://www.apastyle.org (http://www.apastyle.org/)).American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. See also American Psychological Association. (2010). Concise rules of APA Style: The official pocket style guide from the American Psychological Association (6th ed.). Washington, DC: Author.The sixth edition provides considerable guidance on working with and citing Internet sources. Table 7.4 "APA Sixth Edition Citations" provides a list of common citation examples that you may need for your speech.
Table 7.4 APA Sixth Edition Citations
Research Article in a Journal—One Author
Harmon, M. D. (2006). Affluenza: A world values test. The International Communication Gazette, 68, 119–130. doi: 10.1177/1748048506062228
Research Article in a Journal—Two to Five Authors
Hoffner, C., & Levine, K. J. (2005). Enjoyment of mediated fright and violence: A meta-analysis. Media Psychology, 7, 207–237. doi: 10.1207/S1532785XMEP0702_5
Book
Eysenck, H. J. (1982). Personality, genetics, and behavior: Selected papers. New York, NY: Praeger Publishers.
Book with 6 or More Authors
Huston, A. C., Donnerstein, E., Fairchild, H., Feshbach, N. D., Katz, P. A., Murray, J. P.,…Zuckerman, D. (1992). Big world, small screen: The role of television in American society. Lincoln, NE: University of Nebraska Press.
Chapter in an Edited Book
Tamobrini, R. (1991). Responding to horror: Determinants of exposure and appeal. In J. Bryant & D. Zillman (Eds.), Responding to the screen: Reception and reaction processes (pp. 305–329). Hillsdale, NJ: Lawrence Erlbaum.
Newspaper Article
Thomason, D. (2010, March 31). Dry weather leads to burn ban. The Sentinel Record, p. A1.
Magazine Article
Finney, J. (2010, March–April). The new “new deal”: How to communicate a changed employee value proposition to a skeptical audience—and realign employees within the organization. Communication World, 27(2), 27–30.
Preprint Version of an Article
Laudel, G., & Gläser, J. (in press). Tensions between evaluations and communication practices. Journal of Higher Education Policy and Management. Retrieved from http://www.laudel.info/pdf/Journal%20articles/06%2...
Blog
Wrench, J. S. (2009, June 3). AMA’s managerial competency model [Web log post]. Retrieved from http://workplacelearning.info/blog/?p=182
Wikipedia
Organizational Communication. (2009, July 11). [Wiki entry]. Retrieved from http://en.wikipedia.org/wiki/Organizational_commun...
Vlog
Wrench, J. S. (2009, May 15). Instructional communication [Video file]. Retrieved from http://www.learningjournal.com/Learning-Journal-Vi...
Discussion Board
Wrench, J. S. (2009, May 21). NCA’s i-tunes project [Online forum comment]. Retrieved from http://www.linkedin.com/groupAnswers?viewQuestionA...
E-mail List
McAllister, M. (2009, June 19). New listserv: Critical approaches to ads/consumer culture & media studies [Electronic mailing list message]. Retrieved from http://lists.psu.edu/cgi-bin/wa?A2=ind0906&L=CRTNE...
Podcast
Wrench, J. S. (Producer). (2009, July 9). Workplace bullying[Audio podcast]. Retrieved from http://www.communicast.info (http://www.communicast.info/)
Electronic-Only Book
Richmond, V. P., Wrench, J. S., & Gorham, J. (2009). Communication, affect, and learning in the classroom (3rd ed.). Retrieved from http://www.jasonswrench.com/affect
Electronic-Only Journal Article
Molyneaux, H., O’Donnell, S., Gibson, K., & Singer, J. (2008). Exploring the gender divide on YouTube: An analysis of the creation and reception of vlogs. American Communication Journal, 10(1). Retrieved from http://www.acjournal.org (http://www.acjournal.org/)
Electronic Version of a Printed Book
Wood, A. F., & Smith, M. J. (2004). Online communication: Linking technology, identity & culture (2nd ed.). Retrieved from http://books.google.com/books
Online Magazine
Levine, T. (2009, June). To catch a liar. Communication Currents, 4(3). Retrieved from http://www.communicationcurrents.com (http://www.communicationcurrents.com/)
Online Newspaper
Clifford, S. (2009, June 1). Online, “a reason to keep going.” The New York Times. Retrieved from http://www.nytimes.com (http://www.nytimes.com/)
Entry in an Online Reference Work
Viswanth, K. (2008). Health communication. In W. Donsbach (Ed.), The international encyclopedia of communication. Retrieved from http://www.communicationencyclopedia.com (http://www.communicationencyclopedia.com/). doi: 10.1111/b.9781405131995.2008.x
Entry in an Online Reference Work, No Author
Communication. (n.d.). In Random House dictionary (9th ed.). Retrieved from http://dictionary.reference.com/browse/communicati...
E-Reader Device
Lutgen-Sandvik, P., & Davenport Sypher, B. (2009). Destructive organizational communication: Processes, consequences, & constructive ways of organizing. [Kindle version]. Retrieved from http://www.amazon.com (http://www.amazon.com/)
MLA Citations
The second common reference style your teacher may ask for is MLA. In March 2009, the Modern Language Association published the seventh edition of the MLA Handbook for Writers of Research PapersModern Language Association. (2009). MLA handbook for writers of research papers (7th ed.). New York, NY: Modern Language Association. (http://www.mla.org/style). The seventh edition provides considerable guidance for citing online sources and new media such as graphic narratives. Table 7.5 "MLA Seventh Edition Citations" provides a list of common citations you may need for your speech.
Table 7.5 MLA Seventh Edition Citations
Research Article in a Journal—One Author
Harmon, Mark D. “Affluenza: A World Values Test.” The International Communication Gazette 68 (2006): 119–130. Print.
Research Article in a Journal—Two to Four Authors
Hoffner, Cynthia A., and Kenneth J. Levine, “Enjoyment of Mediated Fright and Violence: A Meta-analysis.” Media Psychology7 (2005): 207–237. Print.
Book
Eysenck, Hans J. Personality, Genetics, and Behavior: Selected Papers. New York: Praeger Publishers, 1982. Print.
Book with Four or More Authors
Huston, Aletha C., et al., Big World, Small Screen: The Role of Television in American Society. Lincoln, NE: U of Nebraska P, 1992. Print.
Chapter in an Edited Book
Tamobrini, Ron. “Responding to Horror: Determinants of Exposure and Appeal.” Responding to the Screen: Reception and Reaction Processes. Eds. Jennings Bryant and Dolf Zillman. Hillsdale, NJ: Lawrence Erlbaum, 1991. 305–329. Print.
Newspaper Article
Thomason, Dan. “Dry Weather Leads to Burn Ban.” The Sentinel Record 31 Mar. 2010: A1. Print.
Magazine Article
Finney, John. “The New ‘New Deal’: How to Communicate a Changed Employee Value Proposition to a Skeptical Audience—And Realign Employees Within the Organization.” Communication World Mar.–Apr. 2010: 27–30. Print.
Preprint Version of an Article
Grit Laudel’s Website. 15 July 2009. Pre-print version of Laudel, Grit and Gläser, Joken. “Tensions Between Evaluations and Communication Practices.” Journal of Higher Education Policy and Management.
Blog
Wrench, Jason S. “ AMA’s Managerial Competency Model.” Workplace Learning and Performance Network Blog. workplacelearning.info/blog, 3 Jun. 2009. Web. 31 Mar. 2010.
Wikipedia
“Organizational Communication.” Wikipedia. Wikimedia Foundation, n.d. Web. 31 Mar. 2010.
Vlog
Wrench, Jason S. “Instructional Communication.” The Learning Journal Videos. LearningJournal.com, 15 May 2009. Web. 1 Aug. 2009.
Discussion Board
Wrench, Jason S. “NCA’s i-Tunes Project.” National Communication Association LinkedIn Group. Web. 1 August 2009.
E-mail List
McAllister, Matt. “New Listerv: Critical Approaches to Ads/Consumer Culture & Media Studies.” Online posting. 19 June 2009. CRTNet. Web. 1 August 2009. 〈[email protected]〉
Podcast
“Workplace Bullying.” Narr. Wrench, Jason S. and P. Lutgen-Sandvik. CommuniCast.info, 9 July 2009. Web. 31 Mar. 2010.
Electronic-Only Book
Richmond, Virginia P., Jason S. Wrench, and Joan Gorham. Communication, Affect, and Learning in the Classroom. 3rd ed. http://www.jasonswrench.com/affect/. Web. 31 Mar. 2010.
Electronic-Only Journal Article
Molyneaux, Heather, Susan O’Donnell, Kerri Gibson, and Janice Singer. “Exploring the Gender Divide on YouTube: An Analysis of the Creation and Reception of Vlogs.” American Communication Journal 10.1 (2008): n.pag. Web. 31 Mar. 2010.
Electronic Version of a Printed Book
Wood, Andrew F., and Matthew. J. Smith. Online Communication: Linking Technology, Identity & Culture. 2nd ed. 2005. Web. 31 Mar. 2010.
Online Magazine
Levine, Timothy. “To Catch a Liar.” Communication Currents. N.p. June 2009. Web. 31 Mar. 2010.
Online Newspaper
Clifford, Stephanie. “Online, ‘A Reason to Keep Going.’” The New York Times. 1 Jun. 2009. Web. 31 Mar. 2010.
Entry in an Online Reference Work
Viswanth, K. “Health Communication.” The International Encyclopedia of Communication. 2008. Web. 31 Mar. 2010.
Entry in an Online Reference Work, No Author
“Communication.” Random House Dictionary Online. 9th ed. 2009. Web. 31 Mar. 2010.
E-Reader Device
Lutgen-Sandvik, Pamela, and Beverly Davenport Sypher. Destructive Organizational Communication: Processes, Consequences, & Constructive Ways of Organizing. New York: Routledge, 2009. Kindle.
Citing Sources in a Speech
Once you have decided what sources best help you explain important terms and ideas in your speech or help you build your arguments, it’s time to place them into your speech. In this section, we’re going to quickly talk about using your research effectively within your speeches. Citing sources within a speech is a three-step process: set up the citation, give the citation, and explain the citation.
First, you want to set up your audience for the citation. The setup is one or two sentences that are general statements that lead to the specific information you are going to discuss from your source. Here’s an example: “Workplace bullying is becoming an increasing problem for US organizations.” Notice that this statement doesn’t provide a specific citation yet, but the statement introduces the basic topic.
Second, you want to deliver the source; whether it is a direct quotation or a paraphrase of information from a source doesn’t matter at this point. A direct quotation is when you cite the actual words from a source with no changes. To paraphrase is to take a source’s basic idea and condense it using your own words. Here’s an example of both:
Direct Quotation
In a 2009 report titled Bullying: Getting Away With It, the Workplace Bullying Institute wrote, “Doing nothing to the bully (ensuring impunity) was the most common employer tactic (54%).”
Paraphrase
According to a 2009 study by the Workplace Bullying Institute titled Bullying: Getting Away With It, when employees reported bullying, 54 percent of employers did nothing at all.
You’ll notice that in both of these cases, we started by citing the author of the study—in this case, the Workplace Bullying Institute. We then provided the title of the study. You could also provide the name of the article, book, podcast, movie, or other source. In the direct quotation example, we took information right from the report. In the second example, we summarized the same information.Workplace Bullying Institute. (2009). Bullying: Getting away with it WBI Labor Day Study—September, 2009. Retrieved July 14, 2011, from http://www.workplacebullying.org/res/WBI2009-B-Sur...
Let’s look at another example of direct quotations and paraphrases, this time using a person, rather than an institution, as the author.
Direct Quotation
In her book The Elements of Library Research: What Every Student Needs to Know, Mary George, senior reference librarian at Princeton University’s library, defines insight as something that “occurs at an unpredictable point in the research process and leads to the formulation of a thesis statement and argument. Also called an ‘Aha’ moment or focus.”
Paraphrase
In her book The Elements of Library Research: What Every Student Needs to Know, Mary George, senior reference librarian at Princeton University’s library, tells us that insight is likely to come unexpectedly during the research process; it will be an “aha!” moment when we suddenly have a clear vision of the point we want to make.
Notice that the same basic pattern for citing sources was followed in both cases.
The final step in correct source citation within a speech is the explanation. One of the biggest mistakes of novice public speakers (and research writers) is that they include a source citation and then do nothing with the citation at all. Instead, take the time to explain the quotation or paraphrase to put into the context of your speech. Do not let your audience draw their own conclusions about the quotation or paraphrase. Instead, help them make the connections you want them to make. Here are two examples using the examples above:
Bullying Example
Clearly, organizations need to be held accountable for investigating bullying allegations. If organizations will not voluntarily improve their handling of this problem, the legal system may be required to step in and enforce sanctions for bullying, much as it has done with sexual harassment.
Aha! Example
As many of us know, reaching that “aha!” moment does not always come quickly, but there are definitely some strategies one can take to help speed up this process.
Notice how in both of our explanations we took the source’s information and then added to the information to direct it for our specific purpose. In the case of the bullying citation, we then propose that businesses should either adopt workplace bullying guidelines or face legal intervention. In the case of the “aha!” example, we turn the quotation into a section on helping people find their thesis or topic. In both cases, we were able to use the information to further our speech.
Using Sources Ethically
The last section of this chapter is about using sources in an ethical manner. Whether you are using primary or secondary research, there are five basic ethical issues you need to consider.
Avoid Plagiarism
First, and foremost, if the idea isn’t yours, you need to cite where the information came from during your speech. Having the citation listed on a bibliography or reference page is only half of the correct citation. You must provide correct citations for all your sources within the speech as well. In a very helpful book called Avoiding Plagiarism: A Student Guide to Writing Your Own Work, Menager-Beeley and Paulos provide a list of twelve strategies for avoiding plagiarism:Menager-Beeley, R., & Paulos, L. (2009). Understanding plagiarism: A student guide to writing your own work. Boston, MA: Houghton Mifflin Harcourt, pp. 5–8.
1 Do your own work, and use your own words. One of the goals of a public speaking class is to develop skills that you’ll use in the world outside academia. When you are in the workplace and the “real world,” you’ll be expected to think for yourself, so you might as well start learning this skill now.
2 Allow yourself enough time to research the assignment. One of the most commonly cited excuses students give for plagiarism is that they didn’t have enough time to do the research. In this chapter, we’ve stressed the necessity of giving yourself plenty of time. The more complete your research strategy is from the very beginning, the more successful your research endeavors will be in the long run. Remember, not having adequate time to prepare is no excuse for plagiarism.
3 Keep careful track of your sources. A common mistake that people can make is that they forget where information came from when they start creating the speech itself. Chances are you’re going to look at dozens of sources when preparing your speech, and it is very easy to suddenly find yourself believing that a piece of information is “common knowledge” and not citing that information within a speech. When you keep track of your sources, you’re less likely to inadvertently lose sources and not cite them correctly.
4 Take careful notes. However you decide to keep track of the information you collect (old-fashioned pen and notebook or a computer software program), the more careful your note-taking is, the less likely you’ll find yourself inadvertently not citing information or citing the information incorrectly. It doesn’t matter what method you choose for taking research notes, but whatever you do, you need to be systematic to avoid plagiarizing.
5 Assemble your thoughts, and make it clear who is speaking.When creating your speech, you need to make sure that you clearly differentiate your voice in the speech from the voice of specific authors of the sources you quote. The easiest way to do this is to set up a direct quotation or a paraphrase, as we’ve described in the preceding sections. Remember, audience members cannot see where the quotation marks are located within your speech text, so you need to clearly articulate with words and vocal tone when you are using someone else’s ideas within your speech.
6 If you use an idea, a quotation, paraphrase, or summary, then credit the source. We can’t reiterate it enough: if it is not your idea, you need to tell your audience where the information came from. Giving credit is especially important when your speech includes a statistic, an original theory, or a fact that is not common knowledge.
7 Learn how to cite sources correctly both in the body of your paper and in your List of Works Cited (Reference Page). Most public speaking teachers will require that you turn in either a bibliography or reference page on the day you deliver a speech. Many students make the mistake of thinking that the bibliography or reference page is all they need to cite information, and then they don’t cite any of the material within the speech itself. A bibliography or reference page enables a reader or listener to find those sources after the fact, but you must also correctly cite those sources within the speech itself; otherwise, you are plagiarizing.
8 Quote accurately and sparingly. A public speech should be based on factual information and references, but it shouldn’t be a string of direct quotations strung together. Experts recommend that no more than 10 percent of a paper or speech be direct quotations.Menager-Beeley, R., & Paulos, L. (2009). Understanding plagiarism: A student guide to writing your own work. Boston, MA: Houghton Mifflin Harcourt. When selecting direct quotations, always ask yourself if the material could be paraphrased in a manner that would make it clearer for your audience. If the author wrote a sentence in a way that is just perfect, and you don’t want to tamper with it, then by all means directly quote the sentence. But if you’re just quoting because it’s easier than putting the ideas into your own words, this is not a legitimate reason for including direct quotations.
9 Paraphrase carefully. Modifying an author’s words in this way is not simply a matter of replacing some of the words with synonyms. Instead, as Howard and Taggart explain in Research Matters, “paraphrasing force[s] you to understand your sources and to capture their meaning accurately in original words and sentences.”Howard, R. M., & Taggart, A. R. (2010). Research matters. New York, NY: McGraw-Hill, p. 131.Incorrect paraphrasing is one of the most common forms of inadvertent plagiarism by students. First and foremost, paraphrasing is putting the author’s argument, intent, or ideas into your own words.
10 Do not patchwrite (patchspeak). Menager-Beeley and Paulos define patchwriting as consisting “of mixing several references together and arranging paraphrases and quotations to constitute much of the paper. In essence, the student has assembled others’ work with a bit of embroidery here and there but with little original thinking or expression.”Menager-Beeley, R., & Paulos, L. (2009). Understanding plagiarism: A student guide to writing your own work. Boston, MA: Houghton Mifflin Harcourt, pp. 7–8. Just as students can patchwrite, they can also engage in patchspeaking. In patchspeaking, students rely completely on taking quotations and paraphrases and weaving them together in a manner that is devoid of the student’s original thinking.
11 Summarize, don’t auto-summarize. Some students have learned that most word processing features have an auto-summary function. The auto-summary function will take a ten-page document and summarize the information into a short paragraph. When someone uses the auto-summary function, the words that remain in the summary are still those of the original author, so this is not an ethical form of paraphrasing.
12 Do not rework another student’s paper (speech) or buy paper mill papers (speech mill speeches). In today’s Internet environment, there are a number of storehouses of student speeches on the Internet. Some of these speeches are freely available, while other websites charge money for getting access to one of their canned speeches. Whether you use a speech that is freely available or pay money for a speech, you are engaging in plagiarism. This is also true if the main substance of your speech was copied from a web page. Any time you try to present someone else’s ideas as your own during a speech, you are plagiarizing.
Avoid Academic Fraud
While there are numerous websites where you can download free speeches for your class, this is tantamount to fraud. If you didn’t do the research and write your own speech, then you are fraudulently trying to pass off someone else’s work as your own. In addition to being unethical, many institutions have student codes that forbid such activity. Penalties for academic fraud can be as severe as suspension or expulsion from your institution.
Don’t Mislead Your Audience
If you know a source is clearly biased, and you don’t spell this out for your audience, then you are purposefully trying to mislead or manipulate your audience. Instead, if the information may be biased, tell your audience that the information may be biased and allow your audience to decide whether to accept or disregard the information.
Give Author Credentials
You should always provide the author’s credentials. In a world where anyone can say anything and have it published on the Internet or even publish it in a book, we have to be skeptical of the information we see and hear. For this reason, it’s very important to provide your audience with background about the credentials of the authors you cite.
Use Primary Research Ethically
Lastly, if you are using primary research within your speech, you need to use it ethically as well. For example, if you tell your survey participants that the research is anonymous or confidential, then you need to make sure that you maintain their anonymity or confidentiality when you present those results. Furthermore, you also need to be respectful if someone says something is “off the record” during an interview. We must always maintain the privacy and confidentiality of participants during primary research, unless we have their express permission to reveal their names or other identifying information.
KEY TAKEAWAYS
• Style focuses on the components of your speech that make up the form of your expression rather than your content.
• Social science disciplines, such as psychology, human communication, and business, typically use APA style, while humanities disciplines, such as English, philosophy, and rhetoric, typically use MLA style.
• The APA sixth edition and the MLA seventh edition are the most current style guides and the tables presented in this chapter provide specific examples of common citations for each of these styles.
• Citing sources within your speech is a three-step process: set up the citation, provide the cited information, and interpret the information within the context of your speech.
• A direct quotation is any time you utilize another individual’s words in a format that resembles the way they were originally said or written. On the other hand, a paraphrase is when you take someone’s ideas and restate them using your own words to convey the intended meaning.
• Ethically using sources means avoiding plagiarism, not engaging in academic fraud, making sure not to mislead your audience, providing credentials for your sources so the audience can make judgments about the material, and using primary research in ways that protect the identity of participants.
• Plagiarism is a huge problem and creeps its way into student writing and oral presentations. As ethical communicators, we must always give credit for the information we convey in our writing and our speeches.
EXERCISES
1 List what you think are the benefits of APA style and the benefits of MLA style. Why do you think some people prefer APA style over MLA style or vice versa?
2 Find a direct quotation within a magazine article. Paraphrase that direct quotation. Then attempt to paraphrase the entire article as well. How would you cite each of these orally within the body of your speech?
3 Which of Menager-Beeley and Paulos (2009) twelve strategies for avoiding plagiarism do you think you need the most help with right now? Why? What can you do to overcome and avoid that pitfall?
https://youtu.be/nZPnCEjwph8
https://youtu.be/BDsEMI7qexo
LEARNING OBJECTIVES
1 Understand the different tools speakers can use to gain their audience’s attention.
2 Name some common mistakes speakers make in trying to gain attention.
As you know by now, a good introduction will capture an audience’s attention, while a bad introduction can turn an audience against a speaker. An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:
1 Appropriateness or relevance to audience
2 Purpose of speech
3 Topic
4 Occasion
First, when selecting an attention-getting device, you want to make sure that the option you choose is actually appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should use your audience analysis to determine whether specific information you plan on using would be appropriate for a specific audience. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.
Second, you need to consider the basic purpose of your speech. As discussed earlier in this text, there are three basic purposes you can have for giving a speech: to inform, to persuade, and to entertain. When selecting an attention-getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, then starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the basic goals of an introduction is to prepare your audience for your speech. If your attention-getter differs drastically in tone from the rest of your speech (e.g., dying in Africa when you want your audience to laugh), the disjointedness may cause your audience to become confused or tune you out completely.
Your third basic consideration when picking an attention-getting device is your speech topic. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience in the beginning of a speech about the economy. While this may clearly get the audience’s attention, this isn’t really a good way to prepare an audience for a speech about bull and bear markets. Not every attention-getter is appropriate for a given topic. Instead, a speaker could start this speech by explaining that “according to a 2004 episode of 60 Minutes, adults in the United States spend approximately $10 billion annually on adult entertainment, which is roughly the equivalent to the amounts they spend attending professional sporting events, buying music, or going out to the movies.”Leung, R. (2004, September 5). Porn in the U.S.A.: Steve Kroft reports on a $10 billion industry. Retrieved from http://www.cbsnews.com (http://www.cbsnews.com/) Notice how effective the shocking statistic is in clearly introducing the monetary value of the adult entertainment industry.
The last consideration when picking an attention-getting device involves the speech occasion. Different occasions will necessitate different tones, or particular styles or manners of speaking. For example, a persuasive speech about death and dying shouldn’t be happy and hilarious. An informative speech on the benefits of laughing shouldn’t be dull, dreary, and depressing. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech.
Now that we’ve explored the four major considerations you must think of when selecting an attention-getter, let’s look at a range of different attention-getters you may employ. Miller (1946)Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32, 181–183. discovered that speakers tend to use one of eleven attention-getting devices when starting a speech. The rest of this section is going to examine these eleven attention-getting devices.
Reference to Subject
The first attention-getting method to consider is to tell your audience the subject of your speech. This device is probably the most direct, but it may also be the least interesting of the possible attention-getters. Here’s an example:
We are surrounded by statistical information in today’s world, so understanding statistics is becoming paramount to citizenship in the twenty-first century.
This sentence explicitly tells an audience that the speech they are about to hear is about the importance of understanding statistics. While this isn’t the most entertaining or interesting attention-getter, it is very clear and direct.
Reference to Audience
The second attention-getting device to consider is a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:
As human resource professionals, you and I know the importance of talent management. In today’s competitive world, we need to invest in getting and keeping the best talent for our organizations to succeed.
In this example, the speaker reminds the audience of their shared status as human resource professionals and uses the common ground to acknowledge the importance of talent management in human resources.
Quotation
Another way to capture your listeners’ attention is to use the words of another person that relate directly to your topic. Maybe you’ve found a really great quotation in one of the articles or books you read while researching your speech. If not, you can also use a number of sources that compile useful quotations from noted individuals. Probably the most famous quotation book of all time is Bartlett’s Familiar Quotations(http://www.bartleby.com/100), now in its seventeenth edition. Here are some other websites that contain useful databases of quotations for almost any topic:
• http://www.quotationspage.com (http://www.quotationspage.com/)
• http://www.bartleby.com/quotations
• http://www.quotationreference.com (http://www.quotationreference.com/)
• http://www.moviequotes.com (http://www.moviequotes.com/)
• http://www.quotesandsayings.com (http://www.quotesandsayings.com/)
• http://www.quoteland.com (http://www.quoteland.com/)
Quotations are a great way to start a speech, so let’s look at an example that could be used for a speech on deception:
Oliver Goldsmith, a sixteenth-century writer, poet, and physician, once noted that “the true use of speech is not so much to express our wants as to conceal them.”
Reference to Current Events
Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention-getter for a persuasive speech on frivolous lawsuits:
On January 10, 2007, Scott Anthony Gomez Jr. and a fellow inmate escaped from a Pueblo, Colorado, jail. During their escape the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During Gomez’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, Gomez filed a lawsuit against the jail for making it too easy for him to escape.
In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.
Historical Reference
You may also capture your listeners’ attention by referring to a historical event related to your topic. Obviously, this strategy is closely related to the previous one, except that instead of a recent news event you are reaching further back in history to find a relevant reference. For example, if you are giving a speech on the Iraq War that began in 2003, you could refer back to the Vietnam War as way of making a comparison:
During the 1960s and ’70s, the United States intervened in the civil strife between North and South Vietnam. The result was a long-running war of attrition in which many American lives were lost and the country of Vietnam suffered tremendous damage and destruction. Today, we see a similar war being waged in Iraq. American lives are being lost, and stability has not yet returned to the region.
In this example, the speaker is evoking the audience’s memories of the Vietnam War to raise awareness of similarities to the war in Iraq.
Anecdote
Another device you can use to start a speech is to tell an anecdote related to the speech’s topic. An anecdote is a brief account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. Remember, your entire introduction should only be 10 to 15 percent of your speech, so your attention-getter must be very short.
One type of anecdote is a real story that emphasizes a speech’s basic message. For example, here is an anecdote a speaker could use to begin a speech on how disconnected people are from the real world because of technology:
In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole.Whitney, L. (2009, July 13). Don’t text while walking? Girl learns the hard way. CNET News Wireless. Retrieved from http://news.cnet.com/8301-1035_3-10285466-94.html
A second type of anecdote is a parable or fable. A parable or fable is an allegorical anecdote designed to teach general life lessons. The most widely known parables for most Americans are those given in the Bible and the best-known fables are Aesop’s Fables (http://www.aesopfables.com (http://www.aesopfables.com/)). For the same speech on how disconnected people are with the real world because of technology, the speaker could have used the Fable of The Boy and the Filberts:
The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.”Aesop (1881). Aesop’s fables. New York, NY: Wm. L. Allison. Retrieved from http://www.litscape.com/author/Aesop/The_Boy_and_t...
After recounting this anecdote, the speaker could easily relate the fable to the notion that the technology in our society leads us to try to do too many things at once.
While parables and fables are short and entertaining, their application to your speech topic should be clear. We’ll talk about this idea in more detail later in this chapter when we discuss how to link your attention-getter explicitly to your topic.
Startling Statement
The eighth device you can use to start a speech is to surprise your audience with startling information about your topic. Often, startling statements come in the form of statistics and strange facts. The goal of a good startling statistic is that it surprises the audience and gets them engaged in your topic. For example, if you’re giving a speech about oil conservation, you could start by saying, “A Boeing 747 airliner holds 57,285 gallons of fuel.” You could start a speech on the psychology of dreams by noting, “The average person has over 1,460 dreams a year.” A strange fact, on the other hand, is a statement that does not involve numbers but is equally surprising to most audiences. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.” You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” All four of these examples came from a great website for strange facts (http://www.strangefacts.com (http://www.strangefacts.com/)).
Although startling statements are fun, it is important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement you’d like to use, you have an ethical duty to ascertain its truth before you use it. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering. As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.
Question
Another strategy for getting your audience’s attention is to ask them a question. There are two types of questions commonly used as attention-getters: response questions and rhetorical questions. A response question is a question that the audience is expected to answer in some manner. For example, you could ask your audience, “Please raise your hand if you have ever thought about backpacking in Europe” or “Have you ever voted for the Electoral College? If so, stand up.” In both of these cases, the speaker wants her or his audience to respond. A rhetorical question, on the other hand, is a question to which no actual reply is expected. For example, a speaker talking about the importance of HIV testing could start by asking the audience, “I have two questions that I’d like you to think about. How many students on this campus have had sexual intercourse? Of those who have had sex, how many have been tested for HIV?” In this case, the speaker does not expect the audience to give an estimate of the numbers of students that fit into each category but rather to think about the questions as the speech goes on.
Humor
Humor is another effective method for gaining an audience’s attention. Humor is an amazing tool when used properly. We cannot begin to explain all the amazing facets of humor within this text, but we can say that humor is a great way of focusing an audience on what you are saying. However, humor is a double-edged sword. If you do not wield the sword carefully, you can turn your audience against you very quickly. When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or finds offensive. Think about how incompetent the character of Michael Scott seems on the television program The Office, in large part because of his ineffective use of humor. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech.
Now that we’ve warned you about the perils of using humor, let’s talk about how to use humor as an attention-getter. Humor can be incorporated into several of the attention-getting devices mentioned. You could use a humorous anecdote, quotation, or current event. As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. So when looking for humorous attention-getters you want to make sure that the humor is nonoffensive to your audiences and relevant to your speech. For example, here’s a humorous quotation from Nicolas Chamfort, a French author during the sixteenth century, “The only thing that stops God from sending another flood is that the first one was useless.” While this quotation could be great for some audiences, other audiences may find this humorous quotation offensive (e.g., religious audiences). The Chamfort quotation could be great for a speech on the ills of modern society, but probably not for a speech on the state of modern religious conflict. You want to make sure that the leap from your attention-getter to your topic isn’t too complicated for your audience, or the attention-getter will backfire.
Personal Reference
The tenth device you may consider to start a speech is to refer to a story about yourself that is relevant for your topic. Some of the best speeches are ones that come from personal knowledge and experience. If you are an expert or have firsthand experience related to your topic, sharing this information with the audience is a great way to show that you are credible during your attention-getter. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:
In the fall of 2008, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.
If you use a personal example, don’t get carried away with the focus on yourself and your own life. Your speech topic is the purpose of the attention-getter, not the other way around. Another pitfall in using a personal example is that it may be too personal for you to maintain your composure. For example, a student once started a speech about her grandmother by stating, “My grandmother died of cancer at 3:30 this morning.” The student then proceeded to cry nonstop for ten minutes. While this is an extreme example, we strongly recommend that you avoid any material that could get you overly choked up while speaking. When speakers have an emotional breakdown during their speech, audience members stop listening to the message and become very uncomfortable.
Reference to Occasion
The last device we mention for starting a speech is to refer directly to the speaking occasion. This attention-getter is only useful if the speech is being delivered for a specific occasion. Many toasts, for example, start with the following statement: “Today we are here to honor X.” In this case, the “X” could be a retirement, a marriage, a graduation, or any number of other special occasions. Because of its specific nature, this attention-getter is the least likely to be used for speeches being delivered for college courses.
KEY TAKEAWAYS
• In developing the introduction to your speech, begin by deciding upon a statement to capture the audience’s attention.
• Attention-getters can include references to the audience, quotations, references to current events, historical references, anecdotes, startling statements, questions, humor, personal references, and references to the occasion.
EXERCISES
1 Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
2 You’ve been asked to deliver a speech on the use of advertising in children’s media. Out of the list of ten different possible attention-getting devices discussed in the chapter, how could you use four of them to start your speech?
HANDOUTS
Informative speech Outline Example
Thesis: “Today I’ll be informing you about blablabla”
I: Introduction
A) Attention Getter
B) Significance/ Overview
C) Thesis
D) Preview of Points (First, I’ll be jumping into blabla, second, I’ll tumble into blablabla, and finally, I’ll be falling into the blablabla.)
II: Main Point 1 (Give the point a title, don’t just write “main point 1”)
A) Sub-point 1
B) Sub-point 2
Transition Sentence: (i.e. “Now that you know the history of “this object” let’s talk about the current state of “this object.”)
III: Main Point 2 (Title it)
A) Sub-point 1
B) Sub-point 2
C) Sub-point 3
Transition Sentence: … (i.e. “Now that we’ve discussed what the object is like today, let’s predict what the future of this object will be!”
IV: Main point 3 (Title it)
A) Sub-point 1
B) Sub-point 2
V: Conclusion
A) Quickly summarize main points
B) Restate thesis in a new light
Clincher (Easy clincher: bring back your attention getter)