Overview
Part 1: In this discussion, it's important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the following questions: https://youtu.be/QcANba_1xg8
1) What did both TedTalks have in common as a major theme in the importance of marketing technology and personalization?
2) Think of an example of a brand that does a good job in marketing personalization through various marketing technology tactics. What is that example and provide your opinion how effective it is?
Part 2: In this assignment, you are to select one of the top marketing technology companies below and conduct a research report on the technology. Pick just one of the following marketing technologies:
- Hubspot
- Salesforce Marketing Cloud
- Zoho
- Adobe Marketo
- Sitecore
In your selected marketing technology company, conduct a POWERPOINT deck of 4-6 slides highlighting the following questions in the submission:
1) What is the company mainly known for as their strength in marketing technology?
2) What do critics, editorialists or the industry state are the benefits of this marketing technology?
3) What does this marketing technology company lack compared to others?
4) Leveraging the journal article this week, provide one correlation to the article this marketing technology does impact the digital marketing strategy framework?
5) What is an example of a brand you can find leverages this technology, and what was the benefit of its use in a campaign example or in general?
This PowerPoint can be in any format but must include an executive tone. No speakers slides are necessary, it is optional.