Overview
Read 001. Writing a Reflection Paper for guidance. EACH reflections must be a minimum of one page and a maximum of two pages in length. NO AI PLEASE
o Engage with all required texts and videos.
o Write a brief response addressing the following questions:
▪ What do you think about this text/video?
▪ What are the most significant ideas in this text/video?
▪ What could a different perspective on this topic/text/video be?
▪ What assumptions do you think the authors are making
Topic1 : Crafting the Case for Support
Reading: Chapter 8 (pp. 147–162) & Eisenstein, A. (2015, May 13). Seth Godin on
successful fundraising – Ask the Fundraising Expert [Video]. YouTube.
& Bragdon, T. (2020, October 7). The
8-part donor pitch [Video]. YouTube.
Reflection #8: Share a first draft of a mini case for support for a cause you care about.
This will be part of your final project.
Topic2: Fundraising Campaigns (General Principles)
Reading: Chapter 9 (pp. 163–183) & Vanessa Chase Lockshin. (2019, August 12). How
to run a successful fundraising campaign [Video]. YouTube.
Reflection #9: What makes a campaign strategy successful?
Topic 3: Donor Loyalty
Reading: Chapter 10 (pp. 185–203) & The Fund Raising School. (2025, April 20).
Donor confidence and charitable giving [Video]. YouTube.
Reflection #10: What builds loyalty in nonprofit supporters?