Overview
Please see attached file for full assignment details.
This week we will cap off Unit II by applying key concepts from the textbook concerning how gender is communicated through popular/mass media (specifically advertising). The Ideological Analysis paper----asks you to select four ads (two directed at female consumers and two directed at male consumers) from among the options provided and develop a claim (i.e., thesis) concerning the representation and commodification of masculinity and femininity. In order to arrive at your overarching claim, you will analyze the codes (i.e., the visual and linguistic elements) in the ads to identify patterns or themes related to gender. Be sure to refer to relevant ideas from the textbook (see attachment) to support your analysis, as well as at least one outside peer-reviewed scholarly book or journal article.
COMMERCIAL OPTIONS
Commercials directed at female consumers (select two)
Commercials directed at male consumers (select two)