DUE Wednesday January 14th by 11:59 p.m.
There are THREE components to the final project:
Part 1: Chapter 13 (50 points)
Find TWO public service announcements (PSA) for one organization. For example, you could select organizations such as United Way, The Invisible Children’s Project, or Samaritan’s Feet.
Then select TWO public service announcements for second organization (this should be a different organization.
Create an analysis of each announcement which addresses the following (You should have a total of four announcements that you will be analyzing):
- Which video(s) were more persuasive and why? Support with information from Chapter 13. (10 points)
- Of the four that you reviewed; which one is more informative and why? Support with elements of Chapter 13. (10 points)
- Provide 3 claims as to why you believe the video(s) you selected were more persuasive than informative or more informative than persuasive (as applicable) and support each claim with supporting material (discussed in Chapters 13). It is critical that you directly link your analysis to Chapter 13 of the textbook. Be sure to cite your sources at the end of your work. (30 points)
The key is to clearly identify the different between and the composition of persuasive and informative presentations. This must be evident in your analysis of the public service announcements. This section should be approximately 2 pages in length
Part 2: Chapter 14 (50 points)
Chapter 14 continues to expand on types of written communication and the impact of effective communication. There are FIVE important functions that written communications serve.
1. Discuss each of the FIVE based on what the textbook states and what you found through external research. Clearly identify the FIVE and break each one down with support from the textbook and from external research. (30 points)
2. From your research and the Chapter 14; what key thing stood out to you as to written communication? In reflection; what steps will you take to strengthen your written communication. (20 points)
Part 2 should be approximately 2 pages long (700 words) not counting works cited. Be sure to properly internally cite your sources and provide full reference at the end of your work. The use of proper APA formatting, font 12, double space is required. There needs to be direct and evident connection to the textbook.
Part 3: Research and application of topic to organizational communication (100 points):
- Based on the below topics: Choose one topic and research various information and perspectives relative to the topics’ impact on organizational communication.
- You must research at least THREE different resources looking at what is stated about this topic and how this topic impacts communications within an organization (not including your textbook).
- Discuss the impact of this topic on organizational communication is the most important part of this assignment. What did the various perspectives that your read tell you?
Each of these topics relates specifically to organizations and have an impact on how organizations function and impact communication within an organization.
Choose from ONE of the below topics:
Change management
Diversity
Globalization
Ethics
Communication competence
Emotional labor
Organizational culture
Power
Socialization
Conflict
Supervisor-subordinate communication
Leadership
Trust
Feedback
Peer and co-worker communication
Organizational teams
Decision-making
New communication technologies in organizations.
- Be sure to internally cite sources that you obtain information from and be sure to include the full citation of the source at the end of your work.
- This portion of the assignment should be minimally THREE (3) pages long in research information (the two pages for this section does not include the works cited page – this should be at the end of your entire final project). You must include minimally THREE resources as part of this research. All work should reflect APA formatting, font 12 double spaced.
OVERALL for both parts of this project:
- You will be graded on the quality of your research
- Meeting the criteria above
- The application and analysis of the secondary research, textbook, course readings, etc.
- The quality of the presentation of the material (understandable, clear, adequate information, grammar, writing style, grammatical mechanics, proper use of APA formatting).
- All projects will be graded for content and analysis – including spelling, grammar, organization, clarity, and structure.