Overview
In regarding the keyword "Brand," one thing Sarah-Banet Weiser writes is that: "Brands become the setting around which individuals weave their own stories, where individuals position themselves as the central character in the narrative of the brand: “I’m an iPhone,” or “I drink Coke.” (Banet-Weiser, p. 26).
What Banet-Weiser is gesturing to here is the way that we associate meanings with brands and make the ones we engage with have some kind of meaning in the way we understand ourselves.
For this discussion, please write 100-150 words in response to the following question:
What is a brand that you have a connection to? What does it mean to you? Why?