Overview
We've been discussing tactics for pushing back against the negative impacts of consumerism and advertising that try to work within the system by leveraging consumerism for some type of social good. We've discussed several frameworks that this takes, including ethical consumption and consumer activism on the consumer side, and commodity activism and corporate social responsibility on the corporate side, as well as read about how environmental PR professionals try to repurpose the very strategic communication tools created to launder the reputations of environment-harming companies to promote environmental causes instead.
For this discussion, please write 175 words in response to the following question:
Can consumerism be used to advance social causes in a meaningful way?
You must find an example to support your answer (i.e. an instance of consumer activism or CSR that in your opinion either does or doesn't validate working within the system in this way).