Break an Ageist Commercial - Article/Opinion Editorial

Overview

Identify a commercial or media program that you consider ageist. Write an Opinion Editorial about it for an industry publication.

Determine the target market for the advertisement and intended message. Was it an effective advertisement for that market segment? Reference information from text and class discussion.

BREAK the program:

–Analyze why it is ageist – ethical/offensive/microaggression issues?

–Defend your conclusion with at least 3 substantiated facts or data.

–Determine how the piece could have been rewritten or produced not to be considered ageist - remember your audience is professionals in the field, so creative treatments are of particular interest to them.

This is NOT a term paper - it is your analysis and critical thinking applied in a professional thought leadership exercise. Your opinion alone will not be sufficient for the publication of the article - you need to provide facts from research to support your conclusions, which requires a bibliography.

Add visuals - a screen grab of the commercial for context, and then as you discuss how it could be reimagined, options include adding a revised storyboard, images to reflect revised casting, settings, etc.

Refer to the PowerPoints and class lectures for instruction on how to write an opinion editorial.

I have attached all the necessary resources for the Olay commercial I have chosen. https://www.youtube.com/watch?v=4VQNfTQ1ur0