Overview
Discussion 1: The goal of this discussion is to evaluate the consistency of messaging with a known company.
Pick a company, other than your current employer, that you interact with as a customer, consumer, supplier, or vendor. Spend about 20 minutes looking at its corporate messaging: review websites, commercials, and social media posts this company provides.
Then create a discussion reply that addresses the following:
- Compare the stated organizational values to its messaging and actual behaviors.
- From your limited exposure, does the messaging do what it proclaims to do?
- What insights can you provide? Look for positive examples and any areas of improvement.
Discussion 2: For effective case analysis, describing what happened is not the main objective. Your true goal is to evaluate the situation and make recommendations based on what information you are given - to propose and apply strategy. Review the Yukon Soaps Case Study summary and then explore their website to become familiar with the company and background: Yukon SoapsLinks to an external site..
In your initial discussion reply, address the following:
- What stands out to you in terms of the messaging being used on their website?
- Then, select one (1) of the following to address in your reply. Defend your position, citing at least one specific source from the weekly learning material or previous modules.
- What recommendations would you give Joella Hogan to help her leverage her messaging and better manage the limited resources she has? What internal negotiation strategies could she deploy?
OR - If you were given the chance to talk with Joella Hogan, what questions would you ask, recommendations, suggestions, or praise would you provide?
- What recommendations would you give Joella Hogan to help her leverage her messaging and better manage the limited resources she has? What internal negotiation strategies could she deploy?
Assignment 1: The goal of this assignment is to evaluate messaging across channels.
In the discussion for this week, you performed a surface-level evaluation of a company where you are an external stakeholder. For this assignment, analyze your own company for both internal and external messaging.
First, compare your company’s social media and other external messaging presence - website, X, LinkedIn, Facebook, direct mail, television ads, etc. for consistency in messaging. Then review the corporate messaging you receive as an employee. The Queensland Government's social media branding processLinks to an external site. is a good starting point to prompt your evaluation. Use the data you gather to respond to these questions:
- Does the messaging fit your experience? The internal communications? The external - customers, vendors, suppliers, etc - experience? Provide examples.
- Describe your findings, offering any tips for improvements, or praise for execution, drawing from the readings, lecture, and research.
Submit a 2-4 page APA style paper synthesizing the readings and research from this and previous weeks. Include at least one new academic or professional journal article
Assignment 2: The goal of this reflection is to integrate the journal entries with the overall learning experience.
Step 1: Connect & Discuss
In lieu of a journal entry this week, connect with members of your Group Discussion in the Week 5: Ungraded Discussion - Journal Assignment Small Group Discussion to share your overall findings. You are not required to share your specific journal entries but may if you choose. Consider the question:
- What is important is to share about your approach to the process? Identify connections and differences.
Step 2: Write & Reflect
After engaging with others in the Small Group Discussion, write a 1-2 page reflective essay that addresses the following:
- Do you think you leveraged the journal to your advantage?
- How did your approach to the journal process differ from others?
- What are your three (3) biggest findings or action steps from your personal journaling?