Overview
Discussion: The goal of this discussion is to examine personal presentation and communication skills and identify areas of improvement.
The article, What to do when your ideas are not landingLinks to an external site. offers several strategies to hold the audience's attention. After reading the article, post your reply to the following:
- Briefly, reflect on your own written and oral presentation skills - what you do well and what you can improve.
- What can you apply from the Sugar article?
- Research an area you want to improve on and identify the steps and timeframe to do so.
Assignment 1: The goal of this assignment is to implement the course concepts by crafting both an internal and an external message.
Your company is launching a new product, Product Amazing, that is expected to disrupt the industry. For this project, the details about the product are not important. The intent is to focus on the structure or messaging process of the communication plan. However, if it helps you craft that, please feel free to invent or use an existing new product and features. The key is to apply the concepts. The primary focus for the deliverables is the process.
Instructions
You are charged with creating an initial communication plan regarding the launch that includes addressing internal and external audiences. You will create the plan as the Chief Communications Officer.
Step 1
Prepare a 3-4 page paper that addresses the following elements:
- The considerations that inform the media channel(s) for your message? Slack, email, text, etc...
- Using organizational values and mission as a frame, what tone do you want to set for the message?
- What social, cultural, or generational differences should be addressed?
- What role does leadership play in the process?
- What other considerations are there concerning the messaging process?
Step 2
Download the Communication Plan template Download Communication Plan template. The template includes an example (highlighted in yellow) - add or delete cells as needed. Submit the completed plan as Addendum A after the references. Addendums do not count toward pagination requirements.
Step 3
Using the above information to guide you, conclude the paper by creating two (2) initial short communication messages (less than 500 words each) that announce, or tease, the new product launch: one going to internal stakeholders (Addendum B) and the other to external stakeholders (Addendum C). Designate the communication media and how they will be used. Craft these messages as a draft for the executive leadership to review. Assume both the employees and the market are aware that Product Amazing has been in development.