Overview
This is a PowerPoint Presentation Assignment.
Part 1: Choose two examples of media, and discuss (1) what advertising/marketing techniques they’re using to persuade (e.g., sex, lifestyle brand, bandwagon, etc.) and (2) the ethics of their approaches (drawing from the ethical perspectives explain why they’re ethical or not). Choose one that you feel is ethical, and one unethical. Include the videos either as uploads or as URLs (make sure they work!).
Part 2: Find someone who might have worked on the ethical submission from part 1, either from the agency that developed the ad or from the company itself. What’s their job title (e.g., social media manager, account executive, creative director), what do they do in that role? What’s their background? See if you can find their resume/CV online, and check out their LinkedIn profile as well as any company profiles you can find. Include citations (in Chicago 16th Author-Date format) to any primary materials (e.g., their CV or LinkedIn), as well as at least one source explaining what their job entails (e.g., an article on what social media managers do) in a references page at the end of your presentation.