Assignment Description:
Cork Industry & Case Study
Write a 1500-word essay addressing each of the following points/questions. Be sure to completely answer all the questions for each bullet point. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Review the cork industry and case study in Chapter 7in the book. Then answer the following questions:
- To what extent is the cork industry guilty of complacency and a lack of innovation?
- If consumers love corks, why are the producers not providing what their customers want?
- Is it wine quality or costs that have driven producers to synthetic?
- How could technology forecasting have helped the cork industry?
- What level of R&D investment would be required to help the industry diversify and develop new opportunities for its materials?
- What portfolio of R&D projects would you establish for the cork industry?
- What role have the wine buyers (end users and others in the supply chain) played in contributing to the fall in demand for cork as a closure?
- In terms of closures, what are the disadvantages that the cork industry needs to address and what are the advantages that it could promote?
- Will the cork industry have to concede defeat to the Zork?
The following specifications are required for this assignment:
- Length: Approximately 150+ words per essay question (1500+ total for this assignment)
- Structure: Include a title page and reference page in APA style. These do not count toward the minimum word amount for this assignment.
- References: Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least three (3) scholarly citations to support your claims.
- Format: Save your assignment as a Microsoft Word document (.doc or .docx).