Overview
This is a PowerPoint Presentation Assignment. The organization that you I chose is Autism Society of America –
Tidewater Virginia Affiliate as shown in the attached previous Powerpoint that you made.
Draw from (and revise!!!) all of your previous attached powerpoint assignments to pitch the Big Idea to your client.
- Fully engage your research on the client, issue, and situation
- Expand your work on stakeholders, creating two branded, graphical stakeholder profiles to add to your previous work (i.e., expand on the comparison done in Module 4, adding individual graphical profiles that go more in depth).
- Propose clear goals, SMART objectives, a strategy, and a revised Creative Brief, with clearly defined tactics that build on what you have already done (revise them and add a few more tactics). Make sure to include KPIs for both objectives and tactics.
- Provide a list of tactics (including channel, content suggestions, what objectives they serve, and what audience they target) along with a SMART breakdown of a sample for each tactic.
- Include revised versions of your tactics from the previous assignment.
- Include a minimum of two additional different types of social media posts, an additional special event idea (sample could be a brochure), and an additional video idea (sample could be an image and plot outline or storyboard).
- Tip: I suggest you consider how to use complementary organizations to reach your goals, and make those visible in your tactics.