Today, each of us functions as a digital communicator. Whether through social media, email, newsletters, blogs, or other platforms, we use digital tools to influence, inform, persuade, and connect with different audiences. Even if we aren't formally working in public relations or marketing, digital communication plays a central role in how we engage with the world around us.
This assignment gives you a chance to apply your understanding of communication platforms, digital messaging strategies, and content creation by crafting tailored messages for real-world situations using a digital format of your choice.
Before you begin, be sure to review the following resources:
- Chapter 14: Mediated Communication
Instructions
For this assignment, you will be creating digital messages for a local business and reflecting on how your content compares to actual digital messages from the business. Please do the following:
- Share a little bit about the local business you have selected (e.g. name, location, services offered) and why you chose it.
- Create 2 different types of digital messages (e.g. (click on each type to view example) social media postDownload social media post, digital flyerDownload digital flyer, internal emailDownload internal email, LinkedIn articleDownload LinkedIn article, video scriptDownload video script) that you think this business should use (e.g. highlighting a new product, addressing a customer concern, motivating employees, showcasing an event).
- Share 2 actual digital messages from the business (e.g. website, screenshot of a social media post, picture of a flyer).
- Answer the following questions:
- Why are the digital message platforms that you chose in your content creation the right fit for the scenario and audience?
- Explain your rationale for key word choices or phrasing decisions. How do these choices shape how your audience might interpret the message and do potential barriers exist?
- Compare/contrast the messages you created with the actual messages from the business. If they were similar, discuss why you think this is an effective way for the business to communicate. If they were different, why do you think this approach would help increase the business' success?
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