Overview
Assignment size:
15 pages / 4125 words (Double spacing)
Education level:
Master's
Language:
English (US)
Order Deadline:
Nov 12, 4:00 AM (5 days remain)
Assignment topic:
Final Marketing Plan
Subject:
Marketing
Sources:
3 sources required
Citation Style:
APA 6th editionns
The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal (I have attached the approved proposal). It is to follow APA format and be of a quality graduate level. Don't forget to use an appropriate amount of references for a paper of this length.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
Marketing tactics
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document. Please name your assignment file as 'lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
- Develop a Marketing Plan.
- Define the types of marketing research.
- Analyze potential pricing alternatives.
- Define channel strategy
- Design a sales management plan.
- Define the process for bringing a new product or service to market.