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- Data Analysis or Situation Analysis: Write down all you know about Target from the reading and also what you can find from the Internet use their corporate site to get accurate information. Cover such things as: About Target brand including its evolution, their guest profile, their competitors, and all the strategies used by Target so far to improve their in-store experiences, and SWOT analysis. -Problem Statement for this case study: What is the concern of the retailer from the reading? -Criteria: choose 2-3 criteria and elaborate on the criteria and their importance to that store.