Overview
An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this.
- Use an Excel Spreadsheet that can be found in the Files Section. The main part of this project component will ask you to pick one of the company's change plans and develop a communication plan for the company. Example below.
Communication Pieces At least four communication pieces listed on the Excel spreadsheet no more than six.
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- Select one of the communication pieces that you would have used that is listed in your communication plan and write the communication in a Word document (either the text or the script, if the communication would have been oral). Be sure to review Week 6 Lesson and the examples of communication plans and types for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source.