Overview
An up to 15-page double spaced report will be prepared to showcase your research, not including accompanying bibliography. The report should be a professional-looking document that relies heavily on the topic discussed in class to draw its conclusions. OUR ASSIGNMENT IS TO FINISH THE SITUATION ANALYSIS PART, AND NO AI! The attached file is the research proposal, it will help you better understanding which industry we are studying and what we did RN.
Your industry and competitive analysis report should follow the following structure:
Title
The title summarizes the main idea or ideas of your study. A good title contains the fewest possible words that adequately describe the contents and/or purpose of your research paper. If the title is too long it usually contains too many unnecessary words, e.g., "A Study to Investigate the...." On the other hand, a title which is too short often uses words which are too general. For example, "The U.S. Pharmaceutical Industry" could be the title of a research paper, but it does not provide any information on the focus of the research. A better title could be: “A New Business Model for Pharma: How the Pandemic Changed Priorities.”
I. The Research Statement
II. Macro-analysis.
III. Industry Analysis.
IV. Situation Analysis. Select a company within the industry and use SWOT analysis to understand the company’s situation within the industry. a. Strengths and Weaknesses (SW) refers to the current internal environment of the firm which will be analyzed with the use of the business model canvas. b. Opportunities and Threats (OT) refers to the emerging external environment of the firm i.e., the work in the PEST and industry structure sections of the research. c. How the current business model is expected to perform within the emerging external environment. (THIS IS THE PART WE ARE TAKING IN CHARGE)
V. Business Model Innovation.
A research statement (maximum length one to two pages) should be submitted for approval. It should include the preliminary title of the research paper, and it will introduce a question which could be further explored through research. A good research question involves more efforts than just a guess. It is a specific testable research hypothesis about what you expect to happen in an industry.
Visit the websites of several consulting firms to start thinking about alternative research questions: https://www.mckinsey.com/featured-insights/mckinse...
https://www.pwc.com/?_ga=1.250734469.2045506006.14...