Overview
Assignment Description
Students will be assigned a recent event to analyze the economic and business implications, as well they will give an in-depth examination of the impact on a specific publicly held company. Use research, class textbook and lecture notes to complete the assignment.
Deadline: October 30, 2025 before the start of class Points: 150 points Length: deck: 10+ slides; presentation video: 10+ minutes
Assignment Steps
- Research the assigned cultural trend, current business/economic repercussions, and potential future impact.
- Create a deck presentation (Canva, PowerPoint, etc.) It should include:
- Background
- Situation Overview – Provide a summary of the event to give context of the event such as trends, political climate, technological advancements, changes in consumer habits etc.
- Economic Situation Analysis - Examine the economic impact on the industry of the situation. ie: decline in sales, changes in manufacturing, downsizing etc.
- Business Impact
- Provide insights on how the company specifically has been impacted by the situation
- Name key stakeholders and assess the business implications for them. What were potential issues and opportunities?
- Competitive Analysis – Select one competitor and compare the business impact.
- Investor Relations Analysis – examine IR material from the company.
- How has this event impacted their stock price, net income, and revenue?
- Examine business media articles discussing the issues. What are the media sentiments?
- Analyze IR communications material. What are the positive areas they highlight? How do they discuss negative issues? Examine the executive quotes.
- Analysis of Brand Actions
- Examine the brand’s consumer actions ie: recent product releases, changes in business practice, and promotions through news releases, social media and media articles.
- How is the brand responding (or not) to current challenges?
- What actions would you recommend the brand does to respond to the issue or continue doing?
- Record yourself on Zoom, Canva or YouTube presenting the deck (share your screen so I can see the deck). You can either voiceover or you can be on screen while presenting. Submit the recording link or file to the presentation on Brightspace as well as the presentation deck.
THIS IS MY CASE AND U HAVE TO DO IT ON THIS BELOW. please do not use ai and just make me the slides as nice and good as u can.
Case 2 – Gen Z and Alcohol Sales
For the first time in 30 years, the U.S. alcohol market has faced declines in spirits sales, fueled by Gen Z’s decline in alcohol consumption. Gen Z drinkers today make up 3.6% of the country's alcohol spend, while Gen X accounts for 27.5%, and Millennials and baby boomers follow at 25.5% each.
Company to examine: Diageo (With a focus on Captain Morgan)