Overview
Please read article and write the main with 100 words and 2 replies with 100 words each
1. Please read the attached article completely and identify ONE part they found MOST interesting.
2. Copy-paste that paragraph/section (not more than 2 paragraphs) and explain what caught your attention and why. YOUR explanation should not be more than 100 words. What you say should drive others to chime in with their own $0.02. So it is in your interest to get to the most juicy parts first!
3. Providing links to other sources that supports your point is acceptable and encouraged.
4. Bottom line: The article is an easy read and should get you to think about the power of data when understood and used wisely. Today you are seeing the result of this research in ads. Hopefully, it will draw you to discuss this topic enthusiastically!