Film Question

Post ID: 2787430

Overview

The History Of Social media some of these questions are multiple choice and the last 2 questions require paragraphs.

Chapter 1

Question at position 1

. ______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer email, consumer product or service rating websites and forums, internet discussion boards and forums, and microblogs.

Traditional Media

Social Media

Digital Media

Mass Media

Question at position 2

______ and ______ need to emerge for people to understand the importance of social media.

Engagement; interactions

Paid media; earned media

Conversations; relationships

Metrics; data

Question at position 3

Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.

Facebook Live

WordPress

Instagram

Question at position 4

What is considered to be thought leadership?

creating social media profiles and stating to the world you are a leader in the business with titles such as change evangelist, gurus, and social media expert

posting content that others have shared on your own account and for your audiences

disseminating only certain types of content on certain platforms that get the most traction and viewership

Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content

Question at position 5

One of the challenges for social media research is in determining how best to measure the concept of ______.

engagement

attitudes

planned behavior

insight

Question at position 6

What are the two things to note about storytelling for social media? 1 paragraph

Question at position 7

What are the defining elements that need to be taken into consideration by social media professionals today? 1 Paragraph