Overview
One of the most difficult issues for a health care leader to confront is the need to close down a medical service. Why is this decision so difficult? (In the East Chestnut Regional Health System case study, there were several examples of closing a medical service. Select one of those closures and discuss.)
Watch: Philip Kotler The Legend
https://www.youtube.com/watch?v=Nxe-HRnaCpw
Watch: The Product Life Cycle Explained
https://www.youtube.com/watch?v=_26E6QR_hmU
Watch: The Boston Matrix (Product Portfolio Management) Explained