Overview
Case Study: Develop a Communication Plan for East Chestnut Regional Health Systems Women's Health Services
The following are elements that the CEO wants in the marketing/communication plan. The first being a marketing plan for women’s services.
A consultant, Faith & Main LLC, was used to test the impression of the women in the key service markets for East Chestnut Health System. The summary of the consultant’s report can be seen in Case Study report. The survey covered all aspects of women’s care. The marketing department will need to develop a marketing campaign to match the recommendations of the consultant’s report.
It is recognized that the age span for communicating with the women consumers will be quite variable. On one end of the spectrum you have the younger child-bearing age, moving through middle aged needs for women with closing the circle to the elder age need for women.
Therefore, a marketing/communication plan using social media to conventional marketing techniques will be required.