Overview
Direct to consumer advertising (DTCA) of medications is a hot topic in health care. Discuss DTCA and include the following important aspects in the discussion:
Part 1: Describe DTCA, current regulations/policy and key aspects of its history, e.g., how do prescription drugs differ from OTC medications and supplements, role of the FDA, etc. What are the pros and cons of DTCA – who supports it and who opposes it?
Part 2: How does DTCA align with the goals of access, equity, quality and cost? Do you agree with DTCA or oppose its use? Given that DTCA will continue, name at least 2 policy changes you recommend to make DTCA “better”.
You must provide at least three (4) references in support of your paper. You may cite our textbook or any of the materials I have provided in the course. However, at least two of your references must be from sources in the literature that you have found in your research