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HC 213 Week 7 Discussion

Overview

Pricing and pricing transparency are points of elevated discussion in today’s health care. Explain the dynamics found within health care pricing strategies. How can pricing be used in strategic implementation? Why is pricing transparency so critical?

What are specific and measurable criteria that should be included in a marketing plan?

Initial substantive post should be completed by Wednesday 11:59 PM with the two replies to either another student or instructor must be completed by Saturday 11:59 PM

Watch: Michael Porter on Paving the Way for Value Based Health Care

Watch: Controlling Health Care Costs in the US: A Fresh Look at Price Transparency

Watch: Marketing Segmentation , Targeting, Positioning