Overview
I’m preparing for a spine medical device sales product presentation for VB Spine and need help creating a comprehensive yet simplified overview. I have been assigned two cervical spine products:
1. Tritanium C Anterior Cervical Cage
2. Ozark Cervical Plate System
Based on a conversation with (Regional Sales Manager), here is everything he said he’s looking for in the presentation. Please help me study, simplify, and understand each part thoroughly:
General Requirements:
- Know both products inside and out.
- Be ready to teach him and his manager as if they’re new to the products.
- Use the guide PDFs and surgical technique documents to support your details
- A PowerPoint presentation is required. Be creative and have great pictures.
- It should be approximately 15 minutes long.
- Be ready to answer follow-up questions afterwards.
For the Tritanium C Anterior Cervical Cage:
- What it is – Describe the product, its purpose, and what it’s made of.
- What makes it different – Explain unique selling points and how it compares to competitors.
- Steps of the procedure – Walk through all surgical steps from exposure to revision.
- Relevant cervical anatomy – Explain the cervical spine levels, disc space, endplates, and surrounding anatomy.
- Instruments involved – Name the main tools used and their purpose (e.g., inserter, trials, mallet, rasp).
- How to trial and implant the cage – Explain how the surgeon sizes and places the cage.
- Supplemental fixation – Mention plating systems used along with the cage (e.g., Ozark or Aviator).
- Cage removal (revision) – Understand the process if the cage needs to be taken out.
- Sizes, angles, and configurations – Review footprint sizes and degrees of lordosis (6° or 10°).
- Bone grafting – Explain what type of graft is packed into the cage.
- FDA indications – Include key approved uses (DDD at C2–T1 with autograft/allograft).
- Contraindications and warnings – Mention surgical cautions, implant failure risks, and when not to use it.
- Technology – Briefly describe 3D-printed Tritanium and porous material for bone in-growth.
- Simplify for teaching – Present it as if you’re teaching a new hire with no background.
For the Ozark View Cervical Plate System:
- What it is – Describe what a cervical plate is and how Ozark View works.
- What makes it different – Talk about low-profile design, no-profile screws, plate thickness, and visual feedback during surgery.
- Steps of the procedure – Go over the surgical steps to place the plate and secure it.
- Relevant anatomy – Include vertebral bodies, anterior cervical spine, and what the plate connects to.
- How it locks – Understand the locking mechanism and screw options.
- Sizes, levels supported – Mention how many levels it can span and if it’s used standalone or with a cage.
- Supplemental use – Know that it’s often used along with Tritanium C.
- Competitor comparisons – Understand how it compares to Medtronic’s and Globus’ plates.
- Product benefits – Stress easy visualization, self-tapping screws, and simplified insertion.
- FDA indications – Be ready to explain approved use cases for the Ozark plate.
- Instruments used – Identify the tools needed to place the plate and screws.
- Simplified teaching – Teach it like you’re explaining to someone brand new to medical devices
- How they both work together in the ACDF procedure as well
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- OVERALL IN SHORT EVERYTHING HE WANTS INCLUDE:
- Procedure Overview
- Present a clear explanation of the Anterior Cervical Discectomy and Fusion (ACDF) procedure.
- Describe the step-by-step flow of the surgery, what the surgeon is trying to achieve, and how the products fit into the procedure.
- Product Education
- Focus on two products: the Tritanium C Anterior Cervical Cage and the Ozark View Cervical Plate System.
- For each product, cover:
- What it is
- When and why it is used
- Key design features
- How it benefits the surgeon and the patient
- What makes it stand out from other options
- Presentation Format
- A PowerPoint presentation is preferred.
- It should be approximately 15 minutes long.
- Be ready to answer follow-up questions afterwards.