Overview
Case Study Assignment Instructions
Overview: A Case study is a research methodology, typically seen in social and life sciences. There is no one definition of case study research. However, very simply… ‘a case study can be defined as an intensive study about a person, a group of people or a unit, which is aimed to generalize over several units. A case study has also been described as an intensive, systematic investigation of a single individual, group, community, or some other unit in which the researcher examines in-depth data relating to several variables.
Your Assignment: Pick one specific organization in any healthcare sector (i.e. a doctor’s office, any type of hospital, any other healthcare non-profit—anything you are interested in).
The CEO/Leader of the organization has hired you as a consultant and would like you to bring a new set of eyes to their strategic operations and planning. As the consultant, you will be leading the Board of Directors in a 4-year strategic planning exercise in a few months. They only have 2 hours to participate in the exercise. To prepare them, you have been hired to do an intense study of the organization and to write a succinct report that includes:
Cover Page
Executive Summary (1 page)
Background Information
Market Analysis
Strengths
Weaknesses
Opportunities
Threats
Recommendations
Formatting Requirements:
No more than 8 pages
Single spaced
Times New Roman or Arial font
Normal 1-inch margins
You may add additional sub-sections as you see fit and include an appendix if necessary. Sometimes people put a few slides or any additional supplementary material in a short appendix. Please remember that no matter how good your ideas are, they will not go far if you cannot present them well in writing.
Helpful Hint: Board of Directors prefer materials and reports that allow them to know exactly what they need to know up front, and easily found throughout. Board Directors and Executives are very busy people, so remember that even if you have 8 pages to fill, they will not fully read or digest 8 full pages of text. How do you highlight what they need to know the most? Your job/ future contracts depend on how well you can deliver. Who knows… if you pick an organization that you are really interested in and share your plan, someone may hire you on a whim!