ou have analyzed the current financial records of the health and beauty organization you work for and evaluated whether the operational plan aligns with key performance indicators of the finance department.
Now, your CEO wants you to present to senior management how your department (or any individual department) can contribute to the financial success of the organization.
Prompt
Analyze Uber’s financial success and present your findings to senior management. In your findings, you will identify financial key performance indicators, industry financial benchmarks, and accounting guidelines related to Uber. Review the Uber Case Study provided in the textbook, and review the additional information related to Uber provided.
- Review the Uber Case Study provided in the textbook.
- Case 8 Uber: Riding the Gig Economy
- Review the following additional information related to Uber.
- Investor information for Uber balanced scorecard/financial: In the annual report, review Uber’s balance sheet, income statement, and cash flow statement.
- Uber Investor - Governance
- Create a PowerPoint presentation for your CEO and senior management, using narration or notes to elaborate, and discuss the following key criteria:
- Identify the financial key performance indicators of Uber’s success.
- Explain the significance of each identified financial KPI for Uber, and how each KPI specifically contributes to their success.
- Analyze how different functional areas, departments, or both of Uber contribute to its overall financial success.
- What common industry financial benchmarks should Uber consider in developing its strategies to grow the business?
- Which financial benchmark can Uber adopt to measure its performance and increase its industry attractiveness? Use Porter’s five forces to support your answer.
- Are there any critical elements of accounting guidelines that will be crucial for Uber to meet? Explain your reasoning.
- How can Uber apply the four steps of the control process to ensure it meets critical accounting guidelines, and why is this important for the company's financial performance and compliance?
- Identify the financial key performance indicators of Uber’s success.
What to Submit
Create a PowerPoint presentation with on-slide text and narration or detailed speaker notes. Your presentation should be 5 to 7 slides in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations and refer to the module resources for information about creating effective presentations.
Module Five Presentation Rubric
| Criteria | Exceeds Expectations (100%) | Meets Expectations (90%) | Partially Meets Expectations (70%) | Does Not Meet Expectations (0%) | Value |
|---|---|---|---|---|---|
| Key Financial Performance Indicators | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies financial key performance indicators of an organization | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include identifying key financial performance indicators of an organization of their choice | Does not attempt criterion | 40 |
| Organization and Financial Success | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Analyzes how different functional areas, departments, or both of an organization contribute to its overall financial success | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explaining how various functional areas, departments, and business units of an organization work together to contribute to its financial success | Does not attempt criterion | 40 |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 20 |
| Total: | 100% |