Week 1 Discussion

Overview

Watch the video first and the related article for the questions below:

Parker, Alan. 1994. “The Road to Wellville.” YouTube Movies & TV, 2:00:06.

Daugherty, Greg. 2023. "Dr. John Kellogg Invented Cereal. Some of His Other Wellness Ideas Were Much Weirder." History. https://www.history.com/news/dr-john-kellogg-cerea...

Questions:

1 What were the medical/health-related marketing rhetoric and strategies that were implemented to attract to the contemporary customers at that time (in the early 20th century)?

2 What were the public reception (from different kinds of people) of these marketing strategies related to health?

3 Choose one effective marketing strategy pertaining to medicine and health and explain why it worked well to the customers at that time.

Write a post (150-200 words in total) to answer all the questions above