Overview
In recent years, e-commerce utilization has reached previously unimaginable highs and continues to develop and grow at an incredible pace. However, many companies still rely on brick-and-mortar operations to supplement what they are doing from an e-commerce point of view.
For your first assignment, pick a company that is well-established as a brick-and-mortar company (think Costco, Walmart, Target, etc.). Provide some history into the company and their first forays into the e-commerce market as well as where they are now. Discuss what features of their e-commerce platform they particularly do well in. Finally, discuss 2 or 3 areas of improvement and provide recommendations for their e-commerce platform (or other integrated activities). Do not pick a company that is predominantly an e-commerce company (ex: Amazon, etc.) - doing so will result in automatic half credit.
Deliverables: 2 pages max of written content, include a cover page, reference page (if needed), 12 font, Times New Roman, single spaced, APA in-text citations (if used)
Grading Rubric:
- Company history plus e-commerce background - 6 points
- Analysis of e-commerce performance and discussion of areas they perform well in - 6 points
- Areas for improvement and recommendations - 6 points
- Grammar and formatting - 2 points
Due date is Tuesday, February 4, 2025 by 11:59 PM NEED THIS DONE BY 11:59 PACFIC TIME PREFERABLY 1 HOUR BEFORE THE DUE DATE AT MINIMUM ALSO CHOOSE A MORE NICHE COMPANY NOT THE EXAMPLES