Overview
I uploaded the assignment PDF. Everything you need will be in there. The professor also said this: See you Monday. Where you will each present a quick "elevator pitch" introducing us to the KEY elements of your brand plan.
Specifically, what is the brand's most pressing problem, how will your plan position against that problem and and key strategic goals. Each of you should develop a SINGLE SLIDE featuring those three elements:
Brand Problem Brand Positioning Brand Strategic Goals I also uploaded my old pdf assignment titles "mark 564 midterm" that were doing this on. its on the brand chanel. these are the comments my professor mentioned for this assignment in case you need to change anything for this assignment:
this is THE idea:
Opportunities for Chanel lie in the growing demand for sustainable and ethical luxury. Affluent Gen Z and millennials increasingly seek brands that align with their environmental and social values (Bain & Company, 2024). Chanel can expand on its sustainability initiatives, introduce circular fashion programs, and showcase its progress more effectively. Emerging markets such as China, India, and the Middle East also provide growth potential, given the rise of affluent urban professionals and luxury consumers in these regions. Digital innovation— particularly immersive “phygital” experiences—presents another avenue to deepen engagement (Hyun, Park, Hawkins, & Kim, 2022).
However .... it's going to be a massive uphill battle to take a brand that is far more publically aware of Coco's WWII sympathies.
And make it sustainble. NOT what a Chanel customer really care about, or is it? You craft that story like a fine quilted chanel bag!