Overview
Fyre festival is a classic example of failed event in recent times. It was even labeled a Frye Fraud where all the event goers felt they were scammed into the biggest event fraud in the States. Frye festival founded by Billy McFarland CEO of Fyre Media Inc, and rapper Ja Rule with the sole intent of promoting the company's Fyre app for booking music talent. The festival was scheduled to take place from April 28–30 and May 5–7, 2017, on the Bahamian island of Great Exuma. The event was promoted on Instagram by "social media influencers" including socialite and model Kendall Jenner, Bella Hadid, and model Emily Ratajkowski, many of whom did not initially disclose they had been paid to do so. During the Fyre Festival's inaugural weekend, the event experienced problems related to security, food, accommodations, medical services and artist relations, resulting in the festival being postponed indefinitely. Instead of the luxury villas and gourmet meals for which festival attendees paid thousands of dollars, they received prepackaged sandwiches and FEMA tents as their accommodations.
(A) Based on the above information, articles and the videos to about the event, i want you to give your opinion on FIVE (5) KEY POINTS why the event failed based on the following:
1.Event packages (what was promised/expectations and the actual)
2. Marketing & Sponsorship (influence of social media and its effectiveness in event promotion and marketing)
3. Event Operations (Management of all the aspects such as security, food, accommodation, medical services and vendors managements.
4. Impact of the Stakeholders - most especially residents of Bahama, government and other essential services, and others impacted by the event one way or the other.
5. Preparation time of the event and Timing (How long it took them to plan the event? and time of the year the event took place on its overall success.
(B). Recommend FIVE (5) POSSIBLE WAYS in preventing this type of an event/festival disaster in future.
HINTS:
- You have to watch the videos and read other supporting materials to be able to contribute meaningfully. You are free to watch or seek additional information that could help with substantiating your opinion.
- The 5 key points should be in bullet form briefly stating your narratives. I will advise you go directly to your point.
- The key points can both be positive or negative. For example, it can be what they got right or wrong in organizing the event based on the 5 sub-headings highlighted above. Each of the key points made will carry 10 points, totaling 50 points.
- The 5 ways in preventing the event failure in future will carry 10 points each, making 50 points in total.
- Altogether it will 100 points
| Some Rubric (4) | ||
|---|---|---|
| Criteria | Ratings | Pts |
| Event Packages - Promise/expectations Vs Actual view longer description | / 10 pts | |
Marketing and Sponsorship - Social Media effectiveness view longer description | / 10 pts | |
Event Operations - Administration view longer description | / 10 pts | |
Impacts of Stakeholders view longer description | / 10 pts | |
Timing and Preparation of the Event view longer description | / 10 pts | |
Way Forward - Suggestion in preventing future occurrence view longer description | / 50 pts | |
| Total Points: 0 |
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