Overview
For Assessment 2 (Strategic Proposal Infographic Report), I have chosen Option 2 from the brief, which allows us to select an alternative company. The company I am focusing on is Rolls-Royce.
I will be analysing Rolls-Royce’s current strategy using one strategic theory from the module, then proposing a future strategy based on a second (but aligned) strategic theory, and finally evaluating my proposal using the SAF framework (Suitability, Acceptability, Feasibility). I will present this in the required professional strategic proposal format with infographic elements, within the 1,500-word limit.