Instructions Due Sunday at 10pm EST
Assignment Week 3 Designing Your Proposition (CO3, CO4, CO6, CO7, ILO M.BIS.2, M.SK.4, M.SK.1, M.AL.1)
My business is called Countryside Brothers Logistics and we specialize in the shipping, receiving and ground deliver of all items.
The internal factors affecting consumer decisions are described as the "Black Box." This "box" contains a variety of factors that exist inside the person's mind. These include characteristics of the consumer, such as their beliefs, values, motivation, lifestyle, and so forth. A common way for marketers to think about consumer behavior today is as a set of activities a person goes through to solve problems. These set of activities is satisfied by the contents of the Black Box. Read Module 7 Consumer Marketing of Lumen Principles of Marketing and the associated resources for this week to construct a Positioning Statement
- Why will customers buy what you have? Create a Value Proposition that satisfies your customer's "Black Box."
- Synthesize your value proposition into a Positioning Statement.
Minimum 3 pages
APA format is required.