This assignment is due by DEC 31 at 12pm EST.
My company is called Countryside Brothers logistics we specialize in shipping by ground or air and the string of all items throughout the southeast.
Instructions
Assignment Week 4 Segmenting Consumer Markets (CO1, CO3, CO6, ILO M.SK.1, M.BIS.2, M.IS.1)
Using the Lumen Learning Principles of Marketing Module 3: Segmentation and Targeting, create a Composite Model of the Customer in the market in which you intend to compete / are competing. Refer to Table 1. Common Market Segmentation Approaches / Positioning Maps
- What insight does it provide?
- Is there a segment(s) that provides an opportunity upon which to build your venture? Why?
- Develop segmentation composite in table format; percentages sum to 100%; i.e. demographics, psychographics, behavioral and decision maker segmentations were detailed, focused, and relative to venture; there was depth and thought with the information.
- Develop positioning map based upon segmentation composite; correct use of mapping and positioning; correctly used terminology and concepts of segmenting; detailed and focused.
Positional Map Links
https://courses.lumenlearning.com/marketing-spring2016/chapter/reading-segmentation-criteria-and-approaches/ Common Segmentation Approaches.
http://www.perceptualmaps.com/make-a-perceptual-map/free-download/ Free Positional Map
Minimum 2 pages
Minimum 2 scholarly sources
APA format