Hello this assignment is due Friday Jan 9 2026
Instructions
Week 6 Promotional Objectives (CO2, CO3, CO6, CO7, ILO M.BIS.3, M.SK.1)
Knowing your target audience(s), specify at least two (check rubric) specific and measurable marketing promotional objectives you wish to achieve with this audience. In other words, what do you want to have happen as a result of the promotional activity? Marketing objectives are the measurable outcomes that break down your larger vision into achievements you can track
Next, map out the most effective promotional techniques you can use to reach the target audience(s) and achieve your objectives. Finally, craft a positioning theme and test it on some prospective customers. What feedback did they provide? Are you on target, or do you now have to rethink the theme? Explain. Refer to Module 13 of the Lumen Principles of Marketing material.
Minimum 2 pages, plus minimum 1 graphic
Minimum 2 current scholarly sources
APA format