Overview
In the Week 2 Blog Post, we are exploring communications and marketing for a successful sustainable event. The communications process in event management includes stakeholder identification. In sustainable event management, it is important to communicate the sustainability goals for the event to all stakeholders.
In your blog post:
- (1) Conduct a short-form / brief stakeholder analysis for your event. See instructions below.
- (2) Share and analyze a communications piece (e.g., social media post, YouTube video, email communications, website content, other notifications, app content, print, radio, podcast, etc.) that was shared by the event that you have chosen. This should be a communications piece that was aimed to share event sustainability efforts to event attendees. Using materials from this week, provide a 100 word minimum justification as to why this event communicates sustainability effectively.
STAKEHOLDER ANALYSIS TIPS
Profile your term project event in terms of its internal and external stakeholders. Make a list of several possible stakeholders (identify which are internal and which are external). What are the main priorities of each of these stakeholders? Identify areas of potential resistance to sustainable practice initiatives. A stakeholder analysis is sometimes formatted as a table, a list, or another visual organizer (see ideas below). You are encouraged to try using a format like this. See the article regarding stakeholders for festivals to help orient your list of stakeholders. Aim for around 50-100 words minimum, but this might vary by student, depending on the nature of the event you choose. You do not need to show evidence of outside research for this assignment unless you prefer to use in-text references to show where you sourced information.
An example of the formatting might be as simple as the following chart:
[Image unavailable: A two-column table titled, 'Stakeholder Identification for (name of event)'. The left-hand column is titled, 'Internal Stakeholders'; the righthand column is titled 'External Stakeholders'.]
Our reading from this week about festival stakeholder identification offers a more complex chart that might offer you some useful categories to include in your chart (See Figure 1 below). You can be creative in how you format this, too (don't use their exact format - make it your own, if you go this route). I've seen concept map formats, tables, etc. The sky's the limit. Feel free to use a platform like Canva if you'd like to format this to a hypothetical event or if you'd like a document that is more highly formatted.
Figure 1
Theoretical framework for identification, differentiation, and categorizing of festival stakeholders (Van Niekerk & Getz, 2015) [Image unavailable: Figure 1: Theoretical Framework for Identification, Differentiation, and Categorizing of Festival Stakeholders. Source: Authors' interpretation from Andersson & Getz (2008); Getz et al. (2007); Karlsen & Nordstrom (2009); Larson (2002); Presenza & Iocca (2012); Reid & Arcodia (2002); Stowe & Parry (2001); Spiropoulus et al. (2006); van Niekerk & Coetzee (2001). Categories of stakeholders across the top of the graph are Customers, Competitors, Employees, Government, Owners, Special Interest Groups, Suppliers, Senior Management. For each stakeholder category, boxes listed vertically underneath represent sub-categories. Customers: festival attendees, vendors at festival. Competitors: Festivals of similar structure, festivals in the area. Employees: Permanent staff members, Part-time staff members, volunteers, interns. Government: local government, district/county government, state government, federal government, law enforcement/police/public service, emergency services. Owners: owners, shareholders, sponsors. Spcial Interest Groups: Local community, environmental groups, unions, cultural groups, religious groups, special groups, non-profits. Supplies: Artists & artists' booking agents, musicians, food vendors, bands, accommodation providers, restaurants, associations, clubs, transportation, sponsors, media. Senior management: CEO, top managers, middle managers, departmental heads, secretary, directors/board members, deputy directors, festival committee.]
References
Van Niekerk, M & Getz, D. (2015). The identification and differentiation of festival stakeholders: A new perspective. Event Management, 20(3), 419-431. https://stars.library.ucf.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1528&context=rosenscholar
📌 I've attached the assignment for the first week. Please read it completely; your success depends on it, as well as the writing instructions! Be thorough and detailed; the professor appreciates in-depth information!