Overview
Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, "Product Strategy and Branding," in mind. Use subject headers that include the name of each of the articles below that you are covering - for example - Article # 1 - The Elements of Value and provide your key learnings. Then include a fourth Biblical Integration header highlighting three scripture verses that discuss the topic at hand. Make sure to integrate the scripture into the discussion versus just listing three scripture verses. How does your chosen scripture apply to the discussion? The final and fifth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.
Assignment Resources
- Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing ManagementLinks to an external site.
- Almquist, E., Senior, J., & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53Links to an external site.
- Viegel, U. (2017). Factories rust; brands do not. Journal of Brand Strategy, 6(3), 250 - 262.Links to an external site.