Overview
Question 1
This week, you were asked to read several journal articles discussing marketing campaigns. To help get the juices flowing for this week's paper. Choose a company and discuss their branding. To do this, you will first need to explain what branding is. You should visit the company's website to determine what their brand is rather than just stating your perception of their brand. After you describe your chosen company's brand, please critique it. Has this company accomplished what they were setting out to do? Have they reached the audience that they intended?
Question 2
This week, you focused on building a resume. When you are searching for a job, a resume is just one part of the process. Today, employers have access to far more information than what is included on your resume. Many individuals use Facebook and Twitter from a social perspective and make the incorrect assumption that this is completely private. Review your online presence (Instagram, Facebook, Twitter, etc.). If your potential employer were to see your posts, what impression would they get? Perform an internet search of yourself, did anything interesting come up?
Respond here with your thoughts. Are there things that you need to clean up in the digital world? Will this review change your posts going forward? How?