Overview
Guidelines & Requirements
Overview:
Business Simulation: Students will create a full business plan for a new startup business, including necessary evaluations and decisions about product design, marketing, finance, and other aspects of the business. Students will be required to conduct thorough situation analysis, and industry and environmental analysis. The analysis will include a variety of models, such as SWOT analysis, Porter's Five Forces, PESTEL, Ansoff Matrix, BCG Matrix, Balance Scorecard, and others, to identify potential strategic solutions. Students will rely on the knowledge gained from all courses taken during their EMBA journey including economics, finance, organizational behavior, strategic management, and more, to make strategic decisions and develop an effective and realistic business plan.
Phase One:
(Phase One Proposal – Simulation)
Please submit a Phase One proposal as attached to be reviewed and approved by the supervisor. Once approved, the project will proceed to Phase Two.
Please use the attached Phase One proposal as the final reference and structure.
Length: approximately 1 to 1.5 pages only.
You will find the idea in the file named Rev2 with all informations
Note: All information required in this proposal is mandatory. Provide a brief explanation under each section. You are not required to discuss the full-fledged plans in this proposal.
1 Description of the Business Idea
2 Industry and Market Analysis
3 Target Customers
4 Marketing Strategy
5 Value Prepositions
6 Financial Plan
7 Operations Plan
8 Risk Management Plan
9 Future Plans
10 Project Implementation Plan/Time Frame