MGT 4893 CASE STUDY MEMO

INSTRUCTIONS

• Review the Assigned Case Study for your Group (From the Text):
  • Groups 4 & 9: Wellington Brewery (Case 21)
• Conduct additional Research on-line as needed. Some key resources are:
  • utsa.edu => Library Resources => Research Guides => Business => Industry Research
    • Mergent Online
    • GlobalData Explorer
    • Passport(Euromonitor)
    • MarketResearch Academic
  • The Intent is to Follow the Analysis Process, not to have a perfectly-worded memo that is unsupported by your research:
    • Allocate and Conduct the Research Individually: Provide Citations
    • Compile and Format the Analysis Tables
    • The remaining steps are performed as a group
  • Document the Research/Analysis on the Template provided:
    • Complete 2 sections (Segment or Force) on the Analysis Tables
      • Use the Tables to summarize your findings.