Overview
Note 1: I have attached additional chapter materials provided by the professor to support this report. Note 2: This report is written in moderate English level and original form. The plagiarism and AI involvement are kept below 10%.
Objective
To help students identify a real-world business problem and convert it into a researchable problem statement.
Description
Students must identify a real business problem from:
- A company
- An industry
- A market
- Consumer behavior
- HR issue
- Marketing performance issue
- Entrepreneurship issue
- Digital transformation issue
The problem must be specific, researchable, and measurable.
Task Requirements
Students must submit a 3–4 page report including:
1. Background of the Problem
- Industry/company context
- Why this issue matters
2. Clear Problem Statement
- What exactly is the problem?
- Who is affected?
- What are the consequences?
3. Research Gap (Initial Understanding)
- What is not yet clearly known?
- What needs investigation?
4. Justification
- Why is this research important?
- Managerial relevance
- Academic relevance
Suggested Readings
- Sekaran, U., & Bougie, R. (2019). Research Methods for Business. Wiley.
- Creswell, J. (2018). Research Design. Sage.
- Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students. Pearson.
Marks Distribution (10 Marks)
Component | Marks |
Background clarity | 2 |
Problem statement quality | 3 |
Research gap identification | 2 |
Justification strength | 2 |
Structure & writing | 1 |