Overview
This is 2 separate assignments. The files attached are 2 assignment with all instructions listed. The next one is a discussion question, it's listed below
https://usq.pressbooks.pub/socialscienceresearch/c... - textbook link (this assignment is CHAPTER 6)
Amazon is one of the largest e-commerce companies in the world. The CEO of Amazon wants to maintain the company’s success by better understanding its target market demographics. He would like to collect information about the following:
- Age
- Gender
- Race
- Location
Using Chapter 6, identify which of the four levels of measurement (nominal, ordinal, interval, ratio) best applies to each demographic listed above.
In your post, include the following:
- List each demographic (age, gender, race, location) and identify which level of measurement it falls under.
- Briefly explain why that level of measurement fits each demographic.
- Explain which level(s) of measurement would be most useful overall for identifying Amazon’s target market and why it is best for this study.