Overview
Strategic People Management in a Purpose-Driven Automotive Organisation: This is a 2-part assignment. First part is written - 1500 words. Second part is to prepare a presentation with a script which lasts 5 mins. No AI must be used.
Description: Critically evaluate and propose evidencebased HR strategies to attract, engage, and retain talent in a rapidly evolving organizational context.
This assessment requires you to demonstrate advanced critical thinking, synthesis of academic literature, and application of strategic HRM concepts at postgraduate level. Using the business case provided, you must produce a rigorous, evidence-based analysis that integrates:
Relevant HRM theories, frameworks, and contemporary debates
Insights from scholarly research beyond the taught material
Critical evaluation of alternative perspectives and strategic implications
Reflection on practical feasibility, risks, and ethical considerations
Summary: This assessment requires you to engage in critical analysis and synthesis of HRM concepts in response to abusiness case scenario.
Context / Case Scenario: An international automotive manufacturer, recognized as a global leader in hybrid electric vehicles, seeks to achievemass-market adoption of hybrid vehicles. The HR function is tasked with attracting, engaging, and retaining talentedindividuals whose personal values, attitudes, and aspirations align with the organization.
Key considerations:
employees, but this does not align with the expectations of new talent.
emerging talent pools. A consultant has been engaged to address this challenge.
A consultant has been hired to evaluate and redesign people management systems to ensure the organisation cansecure, engage, and retain purpose-driven talent capable of supporting the company’s strategic transformation.
Attached in the screenshots are the requirements for the written part following for the video part.
Submission 1: Written Report Purpose:
To provide a structured, evidence-based analysis of the case scenario, demonstrating critical thinking, integration of theory and practice, and the ability to develop actionable recommendations.
Structure:
o Summarize key recommendations, risks.
o Reflect on strategic implications and potential impact on the organization
Questions:
1. Strategic People and Talent Management
As a consultant specialising in people and talent management systems, provide a critical evaluation of
how the organisation’s recruitment and selection, training and development, and compensation and
benefits strategies should be redesigned to attract, engage, and retain employees who prioritise value
alignment and meaningful work.
Your response should:
psychological contract theory, employer branding, total rewards frameworks).
evidence.
2. Performance Appraisal and Evolving Expectations
Provide a critical assessment of performance appraisal practices within this organisational context.
Your answer should:
differ from traditional models.
performance management literature, motivation theories, fairness and justice theories).
aligned performance appraisal system.
reliability, engagement, and organisational fairness.
Presenation with script for 5 mins.
Purpose: To communicate and justify your recommendations in a professional, persuasive format suitable for stakeholders. Present using a PowerPoint presentation. Instructions:
1. Content:
• Highlight the strategic rationale and expected impact.
2. Structure:
strategic insight, and evidence-based justification.
organization.
3. People and Talent Management Strategy
Based on answers to questions 1 and 2, deliver a PowerPoint presentation to the management
committee about the new People and Talent Management Strategy for the next three years including key
performance indicators, deadlines, budget analysis and resources needed. So here just a presentation with a script.