Overview
I have picked Comcast Corporation for my project. Comcast is a telecommunications company that does a lot of things in the line of internet network, television and phone business. They have a subset called Xfinity that gives people cable television, internet and phone services. My project is about looking at what Comcast Corporation's doing to make sure customers are happy and stay with them. There are a number of companies doing the same thing so it is challenge for Comcast Corporation to keep people from going somewhere else. I want to see how Comcast Corporation is leveraging it's technology like streaming services and smart home items to give people what they want. I also want to look at the problems Comcast Corporation is facing, like companies that just do streaming and things the government says they have to do. I will try to figure out how Comcast Corporation can keep being a company, in this business.Students are expected to strategically analyze an actual
organization and recommend solutions.
Formatting:
o At least 7 pages
o 12 point font
o Double-spaced
o Title Page (not included in page count)
o Strategic Analysis (explained in Part 5 of book and instructor video “Case Study
Analysis”)
8
BUSA 480
▪ History, development, and growth of the company over time
▪ The nature of the external environment surrounding the company
▪ Identification of the company’s internal strengths and weaknesses, and
whether it has sources of sustainable competitive advantage
▪ SWOT evaluation
▪ Current corporate-level strategy
▪ Current business-level strategy
▪ Current structure and control systems and how they match strategy
o Recommendations and solutions (including what needs to be done to implement
recommendations)
o Reference Page (not included in page count)
o See detailed instructions and grading rubric
When analyzing cases, be sure that you fully answer any questions your professor asks about the case. Consider covering the following areas:
- Case History: Look for critical incidents in company growth, and determine why they are important.
- Strengths and Weaknesses: Identify the company’s internal strengths and weaknesses, and how they relate to the company’s value function.
- Opportunities and Threats: Identify the opportunities and threats that exist in the company’s environment, and analyze them using the Competitive Forces Model and life-cycle model.
- SWOT Analysis: Balance the company’s strengths, weaknesses, opportunities, and threats to create a competitive position for the company.
- Corporate-Level Strategy: Identify the company’s mission and goals, and evaluate the company’s corporate strategy based on lines of business, subsidiaries, and acquisitions.
- Business-Level Strategy: Determine if the company is using a differentiation, focus, or low-cost strategy, and what the company’s investment strategy is. Decide if company’s functional competencies are sufficient for achieving SWOT strategy.
- Structure and Control Systems: Identify company’s structure and control system, and specify how they match or don’t match the company’s strategy.
- Financial Analysis: Analyze company’s financial position based on profit, liquidity, activity, leverage, shareholder-return ratios, and cash flow. Make recommendations for improving the company’s financial position.
- Recommendations: Offer recommendations for improving the company’s strategy and competitive position which flow logically from the SWOT and financial analyses. Analyze what the company must do to implement those recommendations.
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