Overview
Instructions:
General Instructions – PLEASE READ THEM CAREFULLY
- The Assignment must be submitted on Blackboard (WORD format only) via the allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling in your information on the cover page.
- Students must mention the question number clearly in their answers.
- Late submissions will NOT be accepted.
- Avoid plagiarism; the work should be in your own words. Copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answers must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism.
- Submissions without this cover page will NOT be accepted.
Case study
From a real national or international market, choose an example of merger/ acquisition or any other type of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising, value-chain partnership, …), and answer the following questions: (2.5 marks each question).
1. What is the type of strategic alliance between your chosen firms? What are the reasons for this alliance? Justify your answer.
2. Do you consider that this strategic relationship is successful? Why?
3. What are the different benefits (economic, commercial…) for each firm from this alliance?
4. Are the corporate cultures of these firms compatible? Which method is used to manage culture after this strategic alliance? Argue your answer.
Notes:
- Keep your responses within a 1500-word limit.
- Employing the strategic management terminology introduced in your course will be highly valued.
- It is recommended to include at least 3 external references.
- References must adhere to the APA referencing style.
- References from SDL will be particularly valued.
***End***